Carling - Space (Cannes Lions 2008 Silver Winner)

Carling - Space (Cannes Lions 2008 Silver Winner)

Agency: Beattie McGuinness Bungay


2 of 2 Campaign
Type Of Entry: Product & Service
Category: Alcoholic Drinks
Title: SPACE
Advertiser: COORS BREWERS
Product/Service: CARLING BEER
Entrant Company, City: BEATTIE McGUINNESS BUNGAY, London
Country: UNITED KINGDOM
Advertising Agency, City: BEATTIE McGUINNESS BUNGAY, London
Country: UNITED KINGDOM
Creative Director: Trevor Beattie/Bil Bungay
Copywriter: Pat Burns
Art Director: Gavin McGrath
Agency Producer: Jane Oak
Account Supervisor: Clare Campbell
Advertiser's Supervisor: Martin Coyle
Production Company, City: SONNY, London
Country: UNITED KINGDOM
Producer: Helen Kenny/Alicia Richards
Director: Fredrik Bond
D.O.P/Lighting Cameraman: Daniel Jesse Hall
Editor: Tim Thornton Allen/Patric Ryan
Sound Design/Arrangement: 750mph
Post Production: MPC



Synopsis
A spaceship comes to a halt in the distant reaches of space. A door slides back, and five astronauts stand, gazing in awe. A huge, brilliant, mystical nebula is before them. A cosmic voice invites them in; but it stops them when it sees one is wearing trainers. Will they go in without him? Is that what mates would do? They tell the celestial guardian that he can keep his ultimate truth. If they can't all come in, then none of them will. Mates 1, Universe 0.