Cannes Lions 2008 Bronze Awards : CARLTON DRAUGHT BEER : SKYTROOP

Carlton Draught Skytroop Show
Check out the all-new skytroop show. It's big. It's exciting. And it's the latest death-defying spectacle from Carlton Draught.



Type Of Entry: Product & Service
Category: Alcoholic Drinks
Title: SKYTROOP
Advertiser: FOSTER'S GROUP
Product/Service: CARLTON DRAUGHT BEER
Entrant Company: CLEMENGER BBDO MELBOURNE
Country: AUSTRALIA
Advertising Agency: CLEMENGER BBDO MELBOURNE
Country: AUSTRALIA
Executive Creative Director: James McGrath
Creative Director: Ant Keogh/Grant Rutherford
Copywriter: Ant Keogh
Art Director: Grant Rutherford
Agency Producer: Julie Rutherford
Account Supervisor: Paul McMillan/Phil Baker/Helen Fitzsimons
Production Company, City: PLAZA FILMS, Sydney
Country: AUSTRALIA
Producer: Peter Masterton
Director: Paul Middleditch
D.O.P/Lighting Cameraman: Danny Ruhlmann/Simon Hammond/Shane Sparkes (aerials)
Editor: Peter Whitmore/The Editors
Music - Artist/Title: Beethoven/Symphony No. 9
Sound Design/Arrangement: Nigel Scott/Michael Hedges (Park Road Post Production)
Post Production: Animal Logic



Synopsis
Miles above a sports stadium, a massive cargo plane jettisons a 50-foot-high steel 'glass' of Carlton Draught which tumbles earthward. From this vessel, hundreds of guys wearing bright yellow jumpsuits parachute out creating various formations to an adoring crowd below. The team land successfully; however the massive 'glass' misses the stadium and goes on to wreak havoc in the surrounding suburbs. Cut to a "pack shot": the 50 foot glass of Carlton Draught jammed into the side of a house. Tagline: Made from beer.

Link: http://www.canneslions.com/winners/film/win_4_1_00805.htm