Cannes Lions 2008 Bronze Awards : KELLOGG'S : CONSTRUCTION

All-Bran Construction Worker.
The All-Bran Cereal 10 Day Challenge Construction Worker explains how All-Bran regulates him. Notice the pole sliding from the hole, the barrels rolling out from his behind, and best of all the Dump Truck drops a load...



Type Of Entry: Product & Service
Category: Sweet Foods & Snacks
Title: CONSTRUCTION
Advertiser: KELLOGG'S
Product/Service: ALL-BRAN CEREAL
Entrant Company, City: LEO BURNETT USA, Chicago
Country: USA
Advertising Agency, City: LEO BURNETT USA, Chicago
Country: USA
Executive Creative Director: Mark Oosthuizen/Dave Linne
Copywriter: Avery Gross
Art Director: Brian Shembeda
Agency Producer: Scott Gould
Production Company, City: BISCUIT FILMWORKS, Los Angeles
Country: USA
Director: Noam Murro
D.O.P/Lighting Cameraman: Jeff Cutter
Editor: Avi Oron (Bikini Edit NY)
Music - Artist/Title: Extreme/The LA LA Song
Post Production: SOLDESIGNFX, Chicago
Animation: SOLDESIGNFX, Chicago
Other Credits: Chief Creative Officer: John Condon



Synopsis
A construction worker strolls through his work site raving about the effects of Kellogg's All Bran cereal, while in the background, a series of visual metaphors subtly make the same point.

Link: http://www.canneslions.com/winners/film/win_4_1_01590.htm