Cannes Lions 2008 Bronze Awards : ORANGE : REWIND CITY

Orange Rewind City

Ringan Ledwidges latest spot for Orange airing in France.
Agency: Publicis
Record Company: Wam
Agency Producer: Muriel Allegrini
Creative Director: Oliver Altman
Copywriter: Oliver Camensuli
Art Director: Frederic Royer
Director: Ringan Ledwdige
Production Company: Rattling Stick - London & Wanda - Paris
Exec Producer: Sally Humphries - Rattling Stick, Nancy Gabriel - Wanda Productions
Producer: Sally Humphries
Production Manager: Demelza Jones
PA: Kelly Spacey
Director of Photography: Jess Hall
Art Director: Nick Foley-Oates
1st AD: Jez Oakley
Post Production: The Mill - London
Editor: Richard Orrick - Work Post
Music Composer - Amelia Warner
Production Service Company: Kas Movie Makers - Mumbai
Extra Info: Shot in Goa, India



Type Of Entry: Product & Service
Category: Commercial Public Services
Title: REWIND CITY
Advertiser: ORANGE
Product/Service: TV ON DEMAND
Entrant Company, City: PUBLICIS CONSEIL, Paris
Country: FRANCE
Advertising Agency, City: PUBLICIS CONSEIL, Paris
Country: FRANCE
Executive Creative Director: Olivier Altmann
Copywriter: Olivier Camensuli
Art Director: Frederic Royer
Agency Producer: WAM
Account Supervisor: Valerie Henaff/Marie Wallet/Maylis Pajot/Emilie Alalof
Advertiser's Supervisor: Delphine Ernotte/Nicolas Guiramand/Isabelle Quinlan/Caroline Fortabat
Production Company, City: WANDA PRODUCTIONS, Paris
Country: FRANCE
2nd Production Company, City: RATTLING STICK, London
Country: UNITED KINGDOM
Producer: Nancy Gabriel/Sally Humphries
Director: Ringan Ledwidge
D.O.P/Lighting Cameraman: Jess Hall
Editor: Richard Orrick, workpost
Music - Artist/Title: Amelia Warner
Sound Design/Arrangement: Eric Cervera
Post Production: Mikros images
Other Credits: Telecine: Mick Vincent, The Mill



Synopsis
In a big city bursting with life, a young woman appears crying. She's watching, with tears in her eyes, a bus leaving. The driver suddenly puts the gear in "reverse" and drives backwards, motioning to the driver behind him to move back. The people in the street witnessing the scene start going "backwards" as well. We now see the bus coming backwards back to the place where it was parked. Among the passengers we discover a young handsome man. He walks backwards and embraces the young woman who starts kissing him passionately. What if we could go back in time?