Cannes Lions 2008 Bronze Awards : RENAULT : NEVERENDING ROAD

Never ending road

Spot publicitario de Renault Mégane dirigido por Marcelo Burgos y producido por Garlic.



Type Of Entry: Product & Service
Category: Cars
Title: NEVERENDING ROAD
Advertiser: RENAULT
Product/Service: RENAULT MÉGANE GT
Entrant Company, City: PUBLICIS COMUNICACION ESPANA, Madrid
Country: SPAIN
Advertising Agency, City: PUBLICIS COMUNICACION ESPANA, Madrid
Country: SPAIN
Executive Creative Director: Marcelo Vergara/Fabio Mazía
Copywriter: Esteban Minoyetti
Art Director: Lucas Cambiano
Agency Producer: Héctor Palacio
Account Supervisor: Daniele Cicini
Advertiser's Supervisor: Carlos Izquierdo/Adela Perez
Production Company, City: GARLIC FILMS, Madrid
Country: SPAIN
Producer: Alvaro Gorospe
Director: Marcelo Burgos
Sound Design/Arrangement: Sonodigi
Post Production: Serena



Synopsis
The spot starts playing the music of the 'Neverending Story' film, but the lyrics are different. In a magic environment, the lyrics describe how wonderful the difficulties in the way are, while these difficulties become more and more absurd. Finally, we find out that is the new Renault Megane driver, on a kind of a toll gate, who is choosing this absurd way full of obstacles to probe all the car's advantages. The lady who attends him at the toll gate asks for his orders singing the song. At the end, we hear the claim: 'Choose the most difficult way'.

Link: http://www.canneslions.com/winners/film/win_4_2_01357.htm


Making of Renault Megane Never Ending Road.
Making of del spot publicitario para el Renault Megane realizado por Marcelo Burgos de Garlic.