Cannes Lions 2008 Bronze Awards : AUDI R8 : CONSTRUCTION

Audi R8 TV Ad: The slowest car we've ever built



Type Of Entry: Product & Service
Category: Cars
Title: CONSTRUCTION
Advertiser: AUDI UK
Product/Service: AUDI R8
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Creative Director: Nick Kidney/Kevin Stark
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Producer: Jane Bessey
Account Supervisor: David Webster/Bill Scott
Advertiser's Supervisor: Chris Hawken
Production Company, City: PARTIZAN, London
Country: UNITED KINGDOM
Producer: Russell Curtis
Director: Olivier Gondry
D.O.P/Lighting Cameraman: Alex Barber
Editor: Johno at Final Cut
Music - Artist/Title: Simone White/"The Beep Beep Song"
Sound Design/Arrangement: Domino Publishing
Post Production: The Mill



Synopsis
The R8 is Audi's fastest production car they've ever produced, but because it is mainly built by hand, it takes the longest time to construct. The film showcases this process by showing Audi engineers assembling the car in two days, using an innovative film technique that captures their movement through time.

Link: http://www.canneslions.com/winners/film/win_4_3_03801.htm

Making Of Audi R8 Construction TV Ad