Cannes Lions 2008 Silver Awards : Thrifty Birthday Girl

Deceit. Normally something you'd associate with the shadier figures in life, yet it's something parents seem to peddle with remarkable dexterity. Watch this Dad dupe his ecstatic daughter and, for the sake of your eardrums, pray she doesn't find out the truth about her new car.



Type Of Entry: Product & Service
Category: Travel, Transport & Tourism
Title: BIRTHDAY GIRL
Advertiser: THRIFTY
Product/Service: CAR & TRUCK RENTALS
Entrant Company: JWT SYDNEY
Country: AUSTRALIA
Advertising Agency: JWT SYDNEY
Country: AUSTRALIA
Executive Creative Director: Jay Benjamin/Andy DiLallo
Copywriter: John Lam/Brendan Donnelly/Adam Fine
Art Director: Adam Fine/Brendan Donnelly/John Lam
Agency Producer: Tania Templeton
Account Supervisor: Nick Allen
Production Company, City: PLAZA FILMS, Sydney
Country: AUSTRALIA
Producer: Susannah DiLallo
Director: Dave Klaiber
Editor: Jodie Gallacher
Sound Design/Arrangement: Nylon Studios
Other Credits: Agency Head of Broadcast: Gerri Hamill / Media Agency: IKON Media



Synopsis
Thrifty wanted to highlight their low car rental rates on TV. We used a humorous scenario where a father presents his excited daughter with a new car - however a super explains that the gift is actually a rented car.

Link: http://www.canneslions.com/winners/film/win_3_3_01538.htm