Cannes Lions 2008 Bronze Awards : MOBILE TELEPHONE NETWORK : MTN : CLAP

Type Of Entry: Product & Service
Category: Corporate Image
Title: CLAP
Advertiser: MTN
Product/Service: MOBILE TELEPHONE NETWORK
Entrant Company, City: THE JUPITER DRAWING ROOM SOUTH AFRICA, Johannesburg
Country: SOUTH AFRICA
Advertising Agency, City: METROPOLITANREPUBLIC, Johannesburg
Country: SOUTH AFRICA
2nd Advertising Agency, City: THE JUPITER DRAWING ROOM SOUTH AFRICA, Johannesburg
Country: SOUTH AFRICA
Creative Director: Peter Khoury, George Low, Paul Warner, Graham Warsop
Copywriter: Konstant van Huyssteen, Cara Messias
Art Director: Wesley Phelan, Shane Forbes, Haydn Townsend
Agency Producer: Noeleen Burley
Account Supervisor: Danielle Sneiders, Talia Backos
Advertiser's Supervisor: Bernice Samuels
Production Company, City: VELOCITY FILMS, Johannesburg
Country: SOUTH AFRICA
Producer: Helena Woodfine
Director: Greg Gray
D.O.P/Lighting Cameraman: Paul Gilpin
Editor: Ricky Boyd, Deliverance
Music - Artist/Title: Shirley Ellis
Sound Design/Arrangement: Lorens Persson, Sterling Sound



Synopsis
You can do anything. MTN is a South African communications company which empowers the individual to start something amazing. In keeping with MTN's philosophy of celebrating the small guy, this ad was shot for the people, with the people: Hillbrow, Johannesburg, is touted as one of the most violent areas worldwide, yet it remains a community. We wanted to demonstrate people coming together in a country where no one speaks to each other, and invite everyone to come down to the street and participate in something bigger than themselves.

Link: http://www.canneslions.com/winners/film/win_4_4_03117.htm