Halo 3: Enemy Weapon (Cannes Lions 2008 Grand Prix)

Halo 3: Enemy Weapon (Cannes Lions 2008 Grand Prix)



1 of 4 Campaign
Type Of Entry: Other Film Content
Category: Internet Film
Title: ENEMY WEAPON
Advertiser: MICROSOFT
Product/Service: XBOX 360/'HALO 3' VIDEO GAME
Entrant Company, City: McCANN WORLDGROUP, San Francisco
Country: USA
Advertising Agency, City: McCANN WORLDGROUP, San Francisco
Country: USA
2nd Advertising Agency, City: T.A.G. SF, San Francisco
Country: USA
Creative Director: Geoff Edwards, Scott Duchon
Copywriter: Rick Herrera
Art Director: Ben Wolan
Agency Producer: Vince Genovese
Account Supervisor: Chris McDonald
Production Company, City: GO FILM, Hollywood
Country: USA
Director: Simon McQuoid



Synopsis
On-line, the Halo 3 website served as a virtual museum, providing an interactive fly through of the entire John 117 monument and putting visitors right in the middle of the fight. They could also learn more about our enemies and hear first hand stories from the men who were there. For that we filmed interviews with surviving veterans of the battle who served with Master Chief. They talked about their experiences and spoke with reverence and awe about what it was like to serve with mankind's greatest hero.