Cannes Lions 2008 Silver Awards : CHOICE FM : KILL THE GUN

Kill the Gun Choice FM TV commercial

More on slow motion in advertising at:
http://www.advertisingpawn.com/?p=41/...




Type Of Entry: Product & Service
Category: Public Health & Safety
Title: KILL THE GUN
Advertiser: CHOICE FM
Product/Service: GUN CRIME
Entrant Company, City: ABBOTT MEAD VICKERS BBDO, London
Country: UNITED KINGDOM
Advertising Agency, City: ABBOTT MEAD VICKERS BBDO, London
Country: UNITED KINGDOM
Executive Creative Director: Paul Brazier
Copywriter: Gary Walker
Art Director: Huw Williams
Agency Producer: Yvonne Chalkley
Production Company, City: THERAPY FILMS, London
Country: UNITED KINGDOM
Director: Malcolm Venville/Sean De Sparengo



Synopsis
To address the issues of gun-crime within the black community, Choice FM, a black music radio station, chose to draw attention to the reality of pulling a trigger and the cause and effect it has.

Link: http://www.canneslions.com/winners/film/win_3_4_02596.htm