Buckley's vs. Cardio Workout Perspiration : Cannes Lions 2008 Silver Awards Winner

Buckley's Cough Syrup
http://www.buckleys.com/



2 of 3 Campaign
Type Of Entry: Product & Service
Category: Pharmacy
Title: CARDIO
Advertiser: NOVARTIS
Product/Service: BUCKLEY'S COUGH SYRUP
Entrant Company, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Tony Granger
Creative Director: Jan Jacobs/Leo Premutico/Joseph Pompeo
Copywriter: Aryan Aminzadeh
Art Director: Kristin Graham
Agency Producer: Diane Burton/Dennis Liu
Account Supervisor: Stephanie Grady
Production Company, City: SAATCHI & SAATCHI, New York
Country: USA
Editor: Scott Rankin/Northern Lights Post, NY
Sound Design/Arrangement: Ted Gannon



Synopsis
A series of taste tests prove that people prefer almost anything to the taste of Buckley's Cough Mixture