Cannes Lions 2008 Bronze Awards : OXYRIDE BATTERIES : SPEED

Type Of Entry: Product & Service
Category: Household: Other
Title: SPEED
Advertiser: MATSUSHITA ELECTRIC INDUSTRIAL CO.
Product/Service: OXYRIDE BATTERIES
Entrant Company, City: HAT, Tokyo
Country: JAPAN
Advertising Agency, City: HAKUHODO, Tokyo
Country: JAPAN
Creative Director: Yoichi Miura/Toshikazu Ieda
Copywriter: Toshiya Inoue/Kan Ishii/Kosuke Masuda
Account Supervisor: Yasuo Endo
Production Company, City: HAT, Tokyo
Country: JAPAN
Producer: Shoji Matsui
Director: Yuji Oishi
D.O.P/Lighting Cameraman: Hitoshi Kato/Yoshitaka Shimamura
Music - Artist/Title: B-DASH
Post Production: Image Studio109
Other Credits: Editors: Suichi Endo/Kenjiro Mori / Special Car Production: Osaka Sangyo University Solar Car Team



Synopsis
Following the success of last year's campaign, in which we made a man fly on the power of AA Oxyride batteries alone, we developed a racing car that runs on Oxyride batteries and accomplished a Guinness World Record of 105.9km/h, certified as "the fastest car running on dry battery". Ordinary AA batteries drive toy cars; Oxyride is so powerful it can even drive a racing car.

Link: http://www.canneslions.com/winners/film/win_4_2_10030.htm