Friday 11 July 2008

Carling - Explorer Out (Cannes Lions 2008 Silver Winner)

Carling - Explorer Out (Cannes Lions 2008 Silver Winner)
Agency: Beattie McGuinness Bungay


1 of 2 Campaign
Type Of Entry: Product & Service
Category: Alcoholic Drinks
Title: OUT
Advertiser: COORS BREWERS
Product/Service: CARLING BEER
Entrant Company, City: BEATTIE McGUINNESS BUNGAY, London
Country: UNITED KINGDOM
Advertising Agency, City: BEATTIE McGUINNESS BUNGAY, London
Country: UNITED KINGDOM
Creative Director: Trevor Beattie/Bil Bungay
Copywriter: Pat Burns
Art Director: Gavin McGrath
Agency Producer: Jane Oak
Account Supervisor: Clare Campbell
Advertiser's Supervisor: Martin Coyle
Production Company, City: SONNY, London
Country: UNITED KINGDOM
Producer: Helen Kenny/Alicia Richards
Director: Fredrik Bond
D.O.P/Lighting Cameraman: Daniel Jesse Hall
Editor: Tim Thornton Allen/Patric Ryan
Sound Design/Arrangement: 750mph
Post Production: MPC



Synopsis
Five explorers sit huddled in a tent, battered by the freezing tempests of the Antarctic. The light goes out, the radio dies, and maybe hope with it. One of them suggests an excursion. An evening out, in the dark and the snow and the lethal wind. And why? Because it's his Birthday. Will they go out? It's -80 outside, once you factor in the windchill: furs on, chaps, we're hitting the town.