Cannes Lions 2008 Bronze Awards : Chevrolet Luv Dmax " Make your own road " : Hail

Chevrolet Luv Dmax " Make your own road "


Type Of Entry: Product & Service
Category: Other Vehicles, Auto Products & Services
Title: HAIL
Advertiser: CHEVROLET
Product/Service: LUV DMAX TRUCK
Entrant Company, City: McCANN ERICKSON COLOMBIA, Bogota
Country: COLOMBIA
Advertising Agency, City: McCANN ERICKSON COLOMBIA, Bogota
Country: COLOMBIA
Executive Creative Director: Samuel Estrada
Creative Director: Armando Rico
Copywriter: Armando Rico/Fernando Gómez
Art Director: Cesar Meza/Camilo Cañizares
Account Supervisor: Catalina Sanchez/Jaime Suarez
Advertiser's Supervisor: Angela Durán
Production Company, City: McCANN ERICKSON COLOMBIA, Bogota
Country: COLOMBIA
D.O.P/Lighting Cameraman: Karen Roa
Editor: Javier Pinilla



Synopsis
We've been trying to show off the full performance of the Luv Dmax 4x4 through visually high-impact print and outdoor campaigns, but this climate coincidence was the perfect chance to put this visual impact in a TV spot under the established campaign performance concept: "make your own road", and it was made with home video material from a casual watcher during this incredible hailstorm.