Cannes Lions 2008 Bronze Awards : ANTI SMOKING AWARENESS : PUPPET

1 of 3 Campaign
Type Of Entry: Product & Service
Category: Public Health & Safety
Title: PUPPET
Advertiser: AMERICAN LEGACY FOUNDATION
Product/Service: ANTI-SMOKING AWARENESS
Entrant Company, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Executive Creative Director: Pete Favat/Alex Bogusky
Creative Director: John Kearse/Tom Adams
Copywriter: Marc Einhorn/Alex Russell/Evan Fry
Art Director: Mike Costello/John Parker
Agency Producer: Rupert Samuel/Chris Kyriakos
Account Supervisor: Paul Nelson/Kate Thomson/Allison Begin
Advertiser's Supervisor: Mary Sullivan
Production Company, City: VICE FILMS, Brooklyn
Country: USA
Producer: Monica Hampton/Ben Dietz/Jim Czarencki/James Blom
Director: Eddy Moretti
D.O.P/Lighting Cameraman: Geoffrey O'Connor
Editor: Lawrence Young
Sound Design/Arrangement: Sound Lounge
Post Production: Riot NY



Synopsis
As long ago as 1969, Big Tobacco agreed to avoid advertising directed at young people. Yet, ten years later they supplied their products to be featured in the Muppet Movie. Well, maybe Big Tobacco just wasn't sure whom these big, floppy, lovable creatures really appealed to. So, our man on the street, Derrick, has designed a little experiment to find out just that. When adults start going out of their way to avoid Derrick, in his big furry, purple costume, and kids become magnetically attracted to him it kinda makes you begin to wonder whudafxup?

Link: http://www.canneslions.com/winners/film/win_4_5.htm