Cannes Lions 2008 Bronze Awards : COMCAST : RABBIT

PowerBoost - Comcast

PowerBoost - Comcast

http://www.funnyplace.org/stream.php?id=7519
We never Stop Making Fast Faster.
Comcast High-Speed Internet with PowerBoost.

PowerBoost is a patent-pending Comcast network technology that enables you to experience faster connection speeds while you are downloading and uploading large files to the Internet. PowerBoost leverages an additional capacity that is already built into Comcast's advanced network.



Comcast Corporation is the largest cable television company and the second largest Internet service provider in the United States. Comcast serves a total of 24.2 million cable customers, 14.7 million digital cable customers, 12.9 million high-speed internet customers, and 4.1 million voice customers.



Type Of Entry: Product & Service
Category: Commercial Public Services
Title: RABBIT
Advertiser: COMCAST
Product/Service: HIGH SPEED INTERNET
Entrant Company, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Advertising Agency, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Executive Creative Director: Jamie Barrett
Creative Director: Mike McKay/Chris Ford
Copywriter: Chris Ford/Mike McKay (Rabbit)
Art Director: Nick Spahr (ACD)
Agency Producer: Tanya LeSieur (Executive Producer)/Peg Oberste (Associate Producer)
Account Supervisor: Kelly Johnson
Production Company, City: BISCUIT FILMWORKS, Los Angeles
Country: USA
Director: Noam Murro
D.O.P/Lighting Cameraman: Jo Willems
Editor: Avi Orin
Sound Design/Arrangement: Brian Emrich/Trinitite
Post Production: Bikini Editorial
Animation: Animal Logic/Sydney



Synopsis
In this campaign, Comcast High Speed Internet experiments are moved outdoors. In a series of "field tests", we see what happens when a subject is given a substance called Comcast Powerboost.