Cannes Lions 2008 Bronze Awards : Guinness - Tipping Point

The new Guinness ad, directed by Bravia-balls guy Nicolai Fuglsig. Cost a mere 15 (fifteen, that is) million euro. And still the result is an ok commercial, but rather flat & unimaginative. Won't become a classic.




Type Of Entry: Product & Service
Category: Alcoholic Drinks
Title: TIPPING POINT
Advertiser: DIAGEO
Product/Service: DRAUGHT GUINNESS
Entrant Company, City: ABBOTT MEAD VICKERS BBDO, London
Country: UNITED KINGDOM
Advertising Agency, City: ABBOTT MEAD VICKERS BBDO, London
Country: UNITED KINGDOM
Executive Creative Director: Paul Brazier
Copywriter: Angus MacAdam/Paul Jordan
Art Director: Paul Jordan/Angus Macadam
Agency Producer: Carol Powell
Production Company, City: MJZ, London
Country: UNITED KINGDOM
Producer: Suza Horvat
Director: Nicolai Fuglsig



Synopsis
A whole town plays dominoes with various objects which reveals a large glass of Guinness.

Link: http://www.canneslions.com/winners/film/win_4_1_02594.htm