Cannes Lions 2008 Bronze Awards : ORANGE : ROB LOWE

Orange: Rob Lowe
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Client: Orange
Agency: Mother, London
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producer: Kevin Byrne,
Matt Buels
Producer: Mino Jarjoura
Editor: John Smith
Post Production: Glassworks



Type Of Entry: Product & Service
Category: Corporate Image
Title: ROB LOWE
Advertiser: ORANGE
Product/Service: ORANGE
Entrant Company, City: MOTHER, London
Country: UNITED KINGDOM
Advertising Agency, City: MOTHER, London
Country: UNITED KINGDOM
Creative Director: Robert Saville/Mark Waites/Stephen Butler
Copywriter: David Kolbusz/Rob Doubal/Augusto Sola
Art Director: David Kolbusz/Rob Doubal/Augusto Sola
Agency Producer: Juliet Pearson
Production Company, City: HUNGRY MAN, London
Country: UNITED KINGDOM
Producer: Mino Jarjoura
Director: Bryan Buckley
D.O.P/Lighting Cameraman: Scott Henrickson
Editor: John Smith @ The Whitehouse
Post Production: Glassworks



Synopsis
After five years in service, the Orange Film board campaign has gone through various developments, but at its core is a desire to offer insights into the film making industry and remind cinemagoers to turn their phones off during the movie. With his fantastic blue eyes, and dreamy looks, Rob Lowe was the perfect star to be next in the firing line. Indeed, the Board tells him that he would make a better lifeguard than politician and a pair of Speedos is flung in his face as he exits the Boards beachside mansion.