Cannes Lions 2008 Bronze Awards : ANTI SMOKING AWARENESS : ACTOR INTERVIEW

3 of 3 Campaign
Type Of Entry: Product & Service
Category: Public Health & Safety
Title: ACTOR INTERVIEW
Advertiser: AMERICAN LEGACY FOUNDATION
Product/Service: ANTI-SMOKING AWARENESS
Entrant Company, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Executive Creative Director: Pete Favat/Alex Bogusky
Creative Director: John Kearse/Tom Adams
Copywriter: Marc Einhorn/Alex Russell/Evan Fry
Art Director: Mike Costello/John Parker
Agency Producer: Rupert Samuel/Chris Kyriakos
Production Company, City: VICE FILMS, Brooklyn
Country: USA
Producer: Monica Hampton/Ben Dietz/Jim Czarencki/James Blom
Director: Eddy Moretti
D.O.P/Lighting Cameraman: Geoffrey O'Connor
Editor: Aaron Langley
Sound Design/Arrangement: Sound Lounge
Post Production: Riot NY



Synopsis
Whudafxup with labeling people? Why are we asking? Because back in the 1980s, tobacco companies labeled African Americans as "less educated, prefer malt liquor and have problems with their own self esteem." So, assuming that this must be true because it was written in a tobacco company document, Derrick arranged an interview with African American movie star Nick Cannon. His goal? To find out how Nick's problems with self-esteem and his malt-liquor use impact his ability to cope with the rigors of his job and the trappings of stardom.

Link: http://www.canneslions.com/winners/film/win_4_5_00185.htm