HBO Voyeur : Voyeur Integrated Campaign

HBO Voyeur : Voyeur Integrated Campaign


Type Of Entry: Other Film Content
Category: Other Screens
Title: ALL APARTMENTS PROJECTED FILM
Advertiser: HBO
Product/Service: HBO VOYEUR
Entrant Company: BBDO NEW YORK
Country: USA
Advertising Agency: BBDO NEW YORK
Country: USA
Executive Creative Director: Greg Hahn
Creative Director: Mike Smith (Senior Creative Director), David Carter (Senior Creative Director)
Copywriter: Greg Hahn, Mike Smith, David Carter
Art Director: David Carter
Agency Producer: Brian DiLorenzo/Jiffy Iuen, Jean Scofield (Music Producer)
Account Supervisor: Rob Rawley, Juliane Sunderland, Jessica Mailloux
Production Company, City: RSA FILMS, New York
Country: USA
2nd Production Company, City: BIG SPACESHIP, New York
Country: USA
Producer: Jules Daly/Frank McGivern, David Mitchell @ RSA
Director: Jake Scott @ RSA
Sound Design/Arrangement: Clint Mansell
Post Production: RSA
Other Credits: David Lubars/Bill Bruce (Chief Creative Officers)



Synopsis
Made up of a filmed series of interconnected stories occurring within eight apartments in a random urban dwelling, HBO Voyeur illuminated what happens when the lives and actions of the residents wittingly (and unwittingly) intertwine. The program began with an event: a life-size projection on the wall of a Manhattan apartment building creating the illusion that the wall had been cut away, allowing viewers to experience the stories inside. Each apartment was a single-take performance, heightening the effect of "window peeping," that turned viewers into essential players within the story.

Type Of Entry: Other Film Content
Category: Integrated Film
Title: VOYEUR INTEGRATED CAMPAIGN
Advertiser: HBO
Product/Service: HBO VOYEUR
Entrant Company: BBDO NEW YORK
Country: USA
Advertising Agency: BBDO NEW YORK
Country: USA
Executive Creative Director: Greg Hahn
Creative Director: Mike Smith/David Carter (Senior Creative Directors)
Copywriter: Greg Hahn/Mike Smith/David Carter
Art Director: David Carter
Agency Producer: Brian DiLorenzo (Executive Producer), Jiffy Iuen (Content Producer)
Account Supervisor: Rob Rawley/Juliane Sunderland/Jessica Mailloux
Production Company, City: RSA FILMS, New York
Country: USA
2nd Production Company, City: BIG SPACESHIP, New York
Country: USA
Producer: Jules Daly/Fran McGivern/David Mitchell
Director: Jake Scott
Post Production: RSA, Big Spaceship
Other Credits: David Lubars/Bill Bruce (Chief Creative Officers)



Synopsis
HBO Voyeur took the act of watching, already an integral part of the HBO experience, and intensified it. The viewers became essential players within the story - their gaze the very essence of the HBO Voyeur concept: sometimes the best stories are the ones we weren't meant to see. It began with an event: a life-size projection on the wall of a Manhattan apartment building, creating the illusion that the wall of the building had been cut away, allowing viewers to experience the stories inside. Advertising on HBO, online and in cinema led viewers to HBOvoyeur.com and On-Demand film The Watcher.