Cannes Lions 2008 Silver Awards : LANCEFINAL ONLINE MARKETPLACE : HAIR

Lancefinal :: Cabelo
http://www.30segundos.com.br/
Filme criado pela Leo Burnett para o site de leilões Lancefinal.Direção de Criação de Ruy Lindenberg e Criação de Felipe Massis e Alexandre Scaff.



3 of 4 Campaign
Type Of Entry: Product & Service
Category: Retail Stores
Title: HAIR
Advertiser: LANCEFINAL
Product/Service: LANCEFINAL ONLINE MARKETPLACE
Entrant Company, City: LEO BURNETT BRASIL, Sao Paulo
Country: BRAZIL
Advertising Agency, City: LEO BURNETT BRASIL, Sao Paulo
Country: BRAZIL
Creative Director: Ruy Lindenberg
Copywriter: Alexandre Scaff
Art Director: Felipe Massis
Agency Producer: Iracema Nogueira/Celso Groba/Fernanda Moura/Noemi Marques
Production Company, City: ZEPPELIN FILMES, Sao Paulo
Country: BRAZIL
Producer: Leandro Klee/Everson Nunes (Gringo)
Director: Marcello Lima
D.O.P/Lighting Cameraman: Alemão Francisco/Ênio Ortiz
Editor: Francisco Antunes
Music - Artist/Title: Hilton Raw
Sound Design/Arrangement: Hilton Raw/Fernando Forni



Synopsis
This commercial shows the picture of a strand of hair; the lettering shows the price of the strand. However, depending on the origin, the price rapidly decreases.

Link: http://www.canneslions.com/winners/film/win_3_2_03596.htm