EMOTICON SUSAN : DIET 7UP : Cannes Lions 2008 Silver Awards

EMOTICON SUSAN : DIET 7UP : Cannes Lions 2008 Silver Awards

2 of 2 Campaign
Type Of Entry: Product & Service
Category: Non-Alcoholic Drinks
Title: EMOTICON SUSAN
Advertiser: PEPSI-QTG CANADA
Product/Service: DIET 7UP
Entrant Company, City: BBDO CANADA, Toronto
Country: CANADA
Advertising Agency, City: BBDO CANADA, Toronto
Country: CANADA
Executive Creative Director: Jack Neary
Creative Director: Ian MacKellar
Copywriter: Peter Ignazi
Art Director: Carlos Moreno
Agency Producer: Adrian Gunadi
Account Supervisor: AD: Natalya Lukie / AS: Kelly McGuir
Advertiser's Supervisor: Janelle Lister
Production Company, City: SONS AND DAUGHTERS, Toronto
Country: CANADA
Producer: Jeff Darragh
Director: David Hicks
D.O.P/Lighting Cameraman: Alar Kivilo
Editor: Griff Henderson
Sound Design/Arrangement: Pirate Radio & Television
Post Production: School



Synopsis
Our client wanted to talk about the inherent 'light'-ness of their diet product compared with their base brand.

Link: http://www.canneslions.com/winners/film/win_3_1_03220.htm