Cannes Lions 2008 Bronze Awards : OMO LAUNDRY DETERGENT : ROBOBOY

OMO: Roboboy
Long forgotten and abandoned in a closet, a child's toy robot is awakened by splashes of mud from a dog and takes its first tentative steps into the outside world. Limb by limb the toy takes on more and more human characteristics as it splashes in puddles until magically the transformation is complete and the toy is revealed as a young boy.



Type Of Entry: Product & Service
Category: Household: Cleaning Products
Title: ROBOBOY
Advertiser: UNILEVER
Product/Service: OMO LAUNDRY DETERGENT
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Executive Creative Director: John O'Keeffe
Copywriter: Alex Grieve
Art Director: Adrian Rossi
Agency Producer: Helen Powlette
Account Supervisor: Laura Ward-Ongley
Advertiser's Supervisor: Global DIG Vice President: Aline Santos
Production Company, City: BIKINI, London
Country: UNITED KINGDOM
Producer: Dominic Wilcox
Director: Philippe Andre
D.O.P/Lighting Cameraman: Julien Whatley
Editor: Rich Orrick/Work
Music - Artist/Title: Rachael Portman/"Roboboy"
Sound Design/Arrangement: Aaron Reynolds (Wave)
Post Production: The Mill
Animation: The Mill



Synopsis
Roboboy is magically brought to life by dirt. As he starts to play and discover the world he gets dirty, and the more dirty he gets, the more he becomes like a child. Finally, Roboboy's greatest wish comes true. He becomes a real boy. Dirt is good, because only by being allowed to get dirty and experience the world can a child truly become a child.

Link: http://www.canneslions.com/winners/film/win_4_2_03797.htm