OLD SPICE HAIR AND BODY WASH : IS IT RIGHT FOR ME? : Cannes Lions 2008 Silver Awards Winner

New Old Spice Commercial :

Is Old Spice Hair and Body Wash Right for Me? Commercial. Featuring actor Thelonious Johnson as the model.



Type Of Entry: Product & Service
Category: Cosmetics & Beauty
Title: IS IT RIGHT FOR ME?
Advertiser: PROCTER & GAMBLE
Product/Service: OLD SPICE HAIR AND BODY WASH
Entrant Company, City: WIEDEN+KENNEDY, Portland
Country: USA
Advertising Agency, City: WIEDEN+KENNEDY, Portland
Country: USA
Executive Creative Director: Jelly Helm/Steve Luker
Creative Director: Mark Fitzloff/Monica Taylor
Copywriter: Mark Fitzloff
Art Director: Aaron Allen
Agency Producer: Andres Murillo
Account Supervisor: Jessica Monsey/Diana Gonzalez
Advertiser's Supervisor: Gedioen Aloula
Production Company, City: SMITH AND JONES FILMS, North Hollywood
Country: USA
Producer: Philippa Smith (Executive Producer)/Nicola Sims (Line Producer)
Director: Ulf Johansson
D.O.P/Lighting Cameraman: Andrezej Sekula
Editor: Morgan Griswold
Music - Artist/Title: Beacon Street Studios
Post Production: Abound
Other Credits: Digital One (Audio Post)



Synopsis
This spot is a spoof of the typical American pharmaceutical commercial. In it, men and boys of various ages express concern over their own individual hair/body hair combinations and wonder if Old Spice Hair and Body Wash might be right for them.