Cannes Lions 2008 Silver Awards : ALLAN GRAY LIMITED : Beautiful

Long term investment management



Type Of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: BEAUTIFUL
Advertiser: ALLAN GRAY LIMITED
Product/Service: INVESTMENT COMPANY
Entrant Company, City: KING JAMES, Cape Town
Country: SOUTH AFRICA
Advertising Agency, City: KING JAMES, Cape Town
Country: SOUTH AFRICA
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Art Director: Damian Bonse
Agency Producer: Caz Friedman
Account Supervisor: Laurel Mader
Advertiser's Supervisor: Tracy Hirst
Production Company, City: VELOCITY FILMS, Cape Town
Country: SOUTH AFRICA
Producer: Karen Kloppers
Director: Keith Rose
D.O.P/Lighting Cameraman: Tim Pike, Keith Rose
Editor: Ricky Boyd
Music - Artist/Title: Rob Schroder
Sound Design/Arrangement: Arnold Vermaak
Post Production: Waterfront Studios/Condor



Synopsis
Allan Gray is one of South Africa's top investment companies. Our ad is a simple analogy of their investment philosophy of seeing potential, but then having the necessary patience to reap real rewards. The message is portrayed in a touching story, based on the saying: "If you want to know what a girl is going to look like one day, look at her mother".

Link: http://www.canneslions.com/winners/film/win_3_3_00573.htm