ARIEL DETERGENT : Little Boy : Cannes Lions 2008 Silver Awards

ARIEL DETERGENT : Little Boy : Cannes Lions 2008 Silver Awards


Type Of Entry: Product & Service
Category: Household: Cleaning Products
Title: LITTLE BOY
Advertiser: PROCTER & GAMBLE
Product/Service: ARIEL DETERGENT
Entrant Company, City: DEL CAMPO NAZCA SAATCHI & SAATCHI, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: DEL CAMPO NAZCA SAATCHI & SAATCHI, Buenos Aires
Country: ARGENTINA
Executive Creative Director: Mariano Serkin/ Maxi Itzkoff
Creative Director: Javier Campopiano
Copywriter: Santiago Martino Davis
Art Director: Ari Senzacqua
Agency Producer: Adrián Aspani/ Camilo Rojas
Account Supervisor: Joe Baide/ Ines Cortada Mendoza
Advertiser's Supervisor: Carlos Giraldo/ Thales Soares/ Pedro Bousoño/ Ignacio Londoño
Production Company, City: PALERMO FILMS, Buenos Aires
Country: ARGENTINA
Producer: Pablo Teruzzi/ Bárbara Factorovich
Director: Martin Hodara
Music - Artist/Title: Swing Música
Post Production: Post Media



Synopsis
In this spot, the mischief of childhood and brotherly rivalry is superseded by Ariel.

Link: http://www.canneslions.com/winners/film/win_3_1_04028.htm