Schweppes: Burst : Cannes Lions 2008 Winner Gold

Schweppes: Burst : Cannes Lions 2008 Winner Gold



Type Of Entry: Product & Service
Category: Non-Alcoholic Drinks
Title: BURST
Advertiser: CADBURY SCHWEPPES
Product/Service: SCHWEPPES
Entrant Company, City: GEORGE PATTERSON Y&R, Melbourne
Country: AUSTRALIA
Advertising Agency, City: GEORGE PATTERSON Y&R, Melbourne
Country: AUSTRALIA
Executive Creative Director: Paul Catmur
Creative Director: Ben Coulson
Copywriter: Jim Ingram
Art Director: Ben Couzens
Agency Producer: Romanca Jasinski
Account Supervisor: Kate Smither
Advertiser's Supervisor: Darryn Wallace
Production Company, City: EXIT FILMS, Melbourne
Country: AUSTRALIA
Producer: Karen Sproul
Director: Garth Davis
D.O.P/Lighting Cameraman: Greg Fraser
Editor: Jack Hutchings
Music - Artist/Title: Cinematic Orchestra / To Build a Home
Sound Design/Arrangement: Karl Richter
Post Production: Digital Pictures



Synopsis
'Schweppervescence' is the advertising positioning for this brand of drinks. It represents the 'fizz' that happens when you open a new bottle. Ultra slow motion cameras were used to capture the feeling of 'Schweppervescence' at 10,000 frames per second.