Cannes Lions 2008 Silver Awards : FANATICS BOOK CLUB : Interview

Type Of Entry: Product & Service
Category: Retail Stores
Title: INTERVIEW
Advertiser: EXCLUSIVE BOOKS
Product/Service: FANATICS BOOK CLUB
Entrant Company, City: OGILVY SOUTH AFRICA, Johannesburg
Country: SOUTH AFRICA
Advertising Agency, City: OGILVY SOUTH AFRICA, Johannesburg
Country: SOUTH AFRICA
Executive Creative Director: Gerry Human
Creative Director: Fran Luckin
Copywriter: Catherine Conradie
Art Director: Mike Groenewald
Agency Producer: Debbie Dannheisser
Account Supervisor: Caree Ferrari
Advertiser's Supervisor: Fred Withers
Production Company, City: JUMP, Cape Town
Country: SOUTH AFRICA
Producer: Janet Sender
Director: Michael Middleton
D.O.P/Lighting Cameraman: Michael Middleton
Editor: Saki Bergh
Sound Design/Arrangement: Dave Harris & Lovemore
Post Production: Left Post Production



Synopsis
2007 is Exclusive Books Fanatics 10th anniversary, the perfect opportunity to celebrate and amplify the brand. This campaign, aimed at book lovers, is a fresh, new take on the brand's core message, namely that Fanatics is a club for people who simply love to read. In a nutshell, the commercials show avid readers weaving 'literary speak' (ie. the style in which books are written) into, and out of, their everyday conversations and situations.

Link: http://www.canneslions.com/winners/film/win_3_3_02893.htm