Other Film Content : Integrated Film : VOYEUR INTEGRATED CAMPAIGN : Cannes Lions 2008 Gold Winner

Type Of Entry: Other Film Content
Category: Integrated Film
Title: VOYEUR INTEGRATED CAMPAIGN
Advertiser: HBO
Product/Service: HBO VOYEUR
Entrant Company: BBDO NEW YORK
Country: USA
Advertising Agency: BBDO NEW YORK
Country: USA
Executive Creative Director: Greg Hahn
Creative Director: Mike Smith/David Carter (Senior Creative Directors)
Copywriter: Greg Hahn/Mike Smith/David Carter
Art Director: David Carter
Agency Producer: Brian DiLorenzo (Executive Producer), Jiffy Iuen (Content Producer)
Account Supervisor: Rob Rawley/Juliane Sunderland/Jessica Mailloux
Production Company, City: RSA FILMS, New York
Country: USA
2nd Production Company, City: BIG SPACESHIP, New York
Country: USA
Producer: Jules Daly/Fran McGivern/David Mitchell
Director: Jake Scott
Post Production: RSA, Big Spaceship
Other Credits: David Lubars/Bill Bruce (Chief Creative Officers)



Synopsis
HBO Voyeur took the act of watching, already an integral part of the HBO experience, and intensified it. The viewers became essential players within the story - their gaze the very essence of the HBO Voyeur concept: sometimes the best stories are the ones we weren't meant to see. It began with an event: a life-size projection on the wall of a Manhattan apartment building, creating the illusion that the wall of the building had been cut away, allowing viewers to experience the stories inside. Advertising on HBO, online and in cinema led viewers to HBOvoyeur.com and On-Demand film The Watcher.

Link: http://www.canneslions.com/winners/film/win_2_3_02743.htm