Cannes Lions 2008 Silver Awards : Neo Sports : Gas

Type Of Entry: Product & Service
Category: Publications & Media
Title: GAS
Advertiser: NEO SPORTS
Product/Service: SPORTS TELEVISION CHANNEL
Entrant Company, City: OGILVY & MATHER, Mumbai
Country: INDIA
Advertising Agency, City: OGILVY & MATHER, Mumbai
Country: INDIA
Executive Creative Director: Piyush Pandey
Creative Director: Sagar Mahabaleshwarkar
Copywriter: Ramamurthy S/Vinod Sudheer/Gururaj Rao/Sweta Ghorawat
Agency Producer: Deepa Limaye
Account Supervisor: Indraneel Guha/Heval Patel
Production Company, City: NIRVANA FILMS, Bangalore
Country: INDIA
Producer: Mekala Krishnaswamy
Director: Prakash Varma
D.O.P/Lighting Cameraman: P.S Vinod
Editor: Sally Salgaonkar
Sound Design/Arrangement: Darshan VG (Famous Studios)/Anandh Ranganathan
Post Production: Nirvana Films



Synopsis
India and Pakistan have historically been bitter rivals, on and off the field. Cricket matches between the two teams have a history of being nail-biters. There have been instances where fans have died of heart attacks while watching matches. This commercial aimed to replicate the feeling that every fan goes through when India and Pakistan are playing against each other.

Link: http://www.canneslions.com/winners/film/win_3_3_04108.htm