Monday 14 July 2008

ALL APARTMENTS PROJECTED FILM : Other Screens : HBO VOYEUR



Type Of Entry: Other Film Content
Category: Other Screens
Title: ALL APARTMENTS PROJECTED FILM
Advertiser: HBO
Product/Service: HBO VOYEUR
Entrant Company: BBDO NEW YORK
Country: USA
Advertising Agency: BBDO NEW YORK
Country: USA
Executive Creative Director: Greg Hahn
Creative Director: Mike Smith (Senior Creative Director), David Carter (Senior Creative Director)
Copywriter: Greg Hahn, Mike Smith, David Carter
Art Director: David Carter
Agency Producer: Brian DiLorenzo/Jiffy Iuen, Jean Scofield (Music Producer)
Account Supervisor: Rob Rawley, Juliane Sunderland, Jessica Mailloux
Production Company, City: RSA FILMS, New York
Country: USA
2nd Production Company, City: BIG SPACESHIP, New York
Country: USA
Producer: Jules Daly/Frank McGivern, David Mitchell @ RSA
Director: Jake Scott @ RSA
Sound Design/Arrangement: Clint Mansell
Post Production: RSA
Other Credits: David Lubars/Bill Bruce (Chief Creative Officers)



Synopsis
Made up of a filmed series of interconnected stories occurring within eight apartments in a random urban dwelling, HBO Voyeur illuminated what happens when the lives and actions of the residents wittingly (and unwittingly) intertwine. The program began with an event: a life-size projection on the wall of a Manhattan apartment building creating the illusion that the wall had been cut away, allowing viewers to experience the stories inside. Each apartment was a single-take performance, heightening the effect of "window peeping," that turned viewers into essential players within the story.

Link: http://www.canneslions.com/winners/film/win_2_3_02741.htm