Cannes Lions 2008 Silver Awards : Bill & Homeless Greyhounds

Bill & Homeless Greyhounds

Is your cell phone company taking advantage of homeless dogs?

Net10 doesn't overcharge dogs. No evil.



Type Of Entry: Product & Service
Category: Commercial Public Services
Title: BILL
Advertiser: TRACFONE
Product/Service: NET10 MOBILE SERVICES
Entrant Company, City: DROGA5, New York
Country: USA
Advertising Agency, City: DROGA5, New York
Country: USA
Executive Creative Director: Ted Royer/Duncan Marshall
Copywriter: Kevin Brady
Art Director: Alex Lea
Agency Producer: Sally-Ann Dale
Production Company, City: PARK PICTURES, New York
Country: USA
Director: Joaquin Baca-Asay
Editor: Bikini Editorial
Music - Artist/Title: Jonathan Oron
Other Credits: David Droga (Creative Chairman)



Synopsis
Cell phone companies are evil. Yes. Cell phone companies take advantage of all their customers. Yes. So does that mean they're ripping off Greyhound Rescuers and Scientists and Volunteer Grandmothers who teach underprivileged children? Yes. In this campaign we meet three true American heroes. Real people, who do really good deeds and are getting really screwed by their cell phone company. If they do it to them, what do you think they're doing to you?

Link: http://www.canneslions.com/winners/film/win_3_3_04153.htm