New Old Spice Bruce Campbell Ahoy Commercial : Cannes Lions 2008 Silver Awards Winner

Type Of Entry: Product & Service
Category: Cosmetics & Beauty
Title: HUNGRY LIKE THE BRUCE
Advertiser: PROCTER & GAMBLE
Product/Service: OLD SPICE BODY SPRAY
Entrant Company, City: WIEDEN+KENNEDY, Portland
Country: USA
Advertising Agency, City: WIEDEN+KENNEDY, Portland
Country: USA
Executive Creative Director: Jelly Helm/Steve Luker
Creative Director: Mark Fitzloff/Monica Taylor
Copywriter: Michael Illick
Art Director: Aaron Allen
Agency Producer: Niki Polyocan
Account Supervisor: Shelley Stevens
Advertiser's Supervisor: Carl Stealey
Production Company, City: BISCUIT FILMWORKS, Los Angeles
Country: USA
Producer: Jay Shapiro
Director: The Perlorian Brothers
D.O.P/Lighting Cameraman: Jo Willems
Editor: Michael Heldman
Music - Artist/Title: Bruce Campbell/Francois Paul-Aiche/Hungry Like The Wolf
Sound Design/Arrangement: Amber Music, LA
Post Production: Spot Welders
Other Credits: Lime Studios (Audio Post)/Superfad (Type Design)



Synopsis
In the second Old Spice spot featuring 80's cult film star Bruce Campbell, Bruce croons a lounge cover of Duran Duran's Hungry Like the Wolf. Women are irresistibly drawn to his charm and the scent of his Old Spice body spray, ending up on top of him, literally as he continues to perform. Ahoy.