Friday 11 July 2008

Crest - Pre-Nup (Cannes Lions 2008 Gold Winner)

Crest - Pre-Nup (Cannes Lions 2008 Gold Winner)
Agency: Saatchi & Saatchi


3 of 3 Campaign
Type Of Entry: Product & Service
Category: Toiletries
Title: PRE-NUP
Advertiser: PROCTER & GAMBLE
Product/Service: CREST TOOTHPASTE
Entrant Company, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Gerry Graf
Creative Director: Kerry Keenan, Alison Gragnano
Copywriter: Nathan Frank
Art Director: Dan Lucey
Agency Producer: Colin Pearsall, Maura Hurley
Account Supervisor: Mollie Rosen, Christina Montero, Janet Thompson
Production Company, City: STATION FILM, New York
Country: USA
Producer: Tom Rossano
Director: Harold Einstein
Editor: Ian Mackenzie/Mackenzie Cutler, NY
Sound Design/Arrangement: Mark Healy



Synopsis
A smile helps a man get what he wants from his fiancé.