Cannes Lions 2008 Bronze Awards : VW GOLF UNITED : BRAND NEW

Type Of Entry: Product & Service
Category: Cars
Title: BRAND NEW
Advertiser: VOLKSWAGEN
Product/Service: VW GOLF UNITED
Entrant Company, City: AGENCE .V., Saint Ouen
Country: FRANCE
Advertising Agency, City: AGENCE .V., Saint Ouen
Country: FRANCE
Creative Director: Christian Vince
Copywriter: Pierre Riess
Art Director: Romain Guillon
Agency Producer: Corinne Persch
Account Supervisor: Alban Callet/Nathalie Cortial/Sophie Labat
Advertiser's Supervisor: Thierry Lespiaucq/Olivier Bizot/Olivier Battut
Production Company, City: LES TELECREATEURS, Paris
Country: FRANCE
Director: David Horowitz



Synopsis
With the traditional Volkswagen tone & style, this campaign focuses on the attractiveness of a Polo TDI at less than 10000€. The TV commercial shows someone so surprised by the price of the Polo that she thinks it must be a second hand car. The film is the first to initiate a new advertising saga typical of Volkswagen.

Link: http://www.canneslions.com/winners/film/win_4_2_01517.htm