Cannes Lions 2008 Bronze Awards : AXE QUAKE DEODORANT : QUAKE

Type Of Entry: Product & Service
Category: Cosmetics & Beauty
Title: QUAKE
Advertiser: UNILEVER
Product/Service: AXE QUAKE DEODORANT
Entrant Company, City: VEGAOLMOSPONCE, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: VEGAOLMOSPONCE, Buenos Aires
Country: ARGENTINA
Executive Creative Director: Hernán Ponce
Copywriter: Mario Crudele
Art Director: Martín Ponce
Agency Producer: Roberto Carsillo/Selva Dinelli
Account Supervisor: Néstor Ferreyro
Advertiser's Supervisor: Pablo Gazzera/Tomás Marcenaro/Victor Fernandez Lahorde/Fernando Laratro
Production Company, City: REBOLUCION, Buenos Aires
Country: ARGENTINA
Producer: Patricio Alvarez Casado
Director: Armando Bo
Music - Artist/Title: Animal Music
Sound Design/Arrangement: La Casa Post Sound
Post Production: Metrovisión
Other Credits: Client Services Director: Vanina Rudaeff / Brand Planning Director: Diego Luque



Synopsis
The commercial starts in a solarium. It is still daytime and we see a lot of people treating themselves to a drink. The place is quite large and has a huge pool. There is a guy standing next to the stairs. When a girl approaches him, we start hearing his heart beat. Then he places his hand on the wall and little by little the whole place starts falling apart. But he stays dry and calm to get the girl thanks to the new Axe Pulse.

Link: http://www.canneslions.com/winners/film/win_4_2_00859.htm