Cannes Lions 2008 Bronze Awards : CLEARASIL ULTRA KIT : AUDITORIUM

Type Of Entry: Product & Service
Category: Cosmetics & Beauty
Title: AUDITORIUM
Advertiser: RECKITT BENCKISER
Product/Service: CLEARASIL ULTRA KIT
Entrant Company, City: EURO RSCG WORLDWIDE, New York
Country: USA
Advertising Agency, City: EURO RSCG WORLDWIDE, New York
Country: USA
Executive Creative Director: Jeff Kling, Michael Lee
Creative Director: Israel Garber/Dave Arnold
Copywriter: Jason Kreher
Art Director: Dave Arnold
Agency Producer: Dan Fried
Production Company, City: OPC, Toronto
Country: CANADA
Producer: Harland Weisz
Director: Brian Lee Hughes
D.O.P/Lighting Cameraman: Marcelo Durst
Editor: Scott Gibney (Outside Editorial, New York)
Sound Design/Arrangement: Berwyn Editorial, New York (Audio)/Eric Thompson (Mixer)
Other Credits: Jeff McDougall (Line Producer)



Synopsis
The May Cause Confidence campaign focused on one key insight - teens admire those who do or say exactly what they want without fear of consequences. Our TV spots took "real" teens and portrayed them as irreverent as possible in real and culturally relevant scenarios. The result: relatable humour imparted by the confidence of having clear skin. Clearasil may cause confidence.

Link: http://www.canneslions.com/winners/film/win_4_2_04464.htm