Cannes Lions 2008 Bronze Awards : WORKPLACE SAFETY AWARENESS : NAIL

Workplace Safety in NS - Story of a Nail
This is a commercial produced by Workers' Compensation Board that is meant to remind workers that even the little things can cause workplace injuries. This commercial is a film Lion winner at the 2008 Cannes International Advertising Awards Festival.



Type Of Entry: Product & Service
Category: Public Health & Safety
Title: NAIL
Advertiser: WORKERS' COMPENSATION BOARD OF NOVA SCOTIA
Product/Service: WORKPLACE SAFETY AWARENESS
Entrant Company, City: EXTREME GROUP, Halifax
Country: CANADA
Advertising Agency, City: EXTREME GROUP, Halifax
Country: CANADA
Executive Creative Director: Shawn King
Creative Director: Cliff Thompson / Anthony Taaffe
Copywriter: Bruce Whelan / Lorne Covant
Art Director: Lorne Covant
Agency Producer: Laurie Blank
Account Supervisor: Andrew Doyle / Heather Cain / Christina Biluk
Advertiser's Supervisor: Steve MacDonald
Production Company, City: RPM PRODUCTIONS, Halifax
Country: CANADA
Producer: Marc Pike / Karlie Morash
Director: Mark Zibert
Editor: Brenton McConnell
Sound Design/Arrangement: John Rosborough - RPM Productions
Post Production: Rooster
Other Credits: Chris Mably (Cinematographer), Elaine Ford (Colorist), Karen Bell (Project Manager)



Synopsis
This campaign is about inspiring people to take action in their workplace. The concept revolves around workplace safety hazards that are, quite simply, being ignored. They are each in their own way appealing for somebody to do something about the situation presented. By giving these inanimate objects very human traits, we've been able to present a very straightforward, direct message in a very emotional way.