RENAULT ARGENTINA : One Day : Cannes Lions 2008 Silver Awards

Type Of Entry: Product & Service
Category: Cars
Title: ONE DAY
Advertiser: RENAULT ARGENTINA
Product/Service: RENAULT/DACIA LOGAN
Entrant Company, City: PUBLICIS COMUNICACION ESPANA, Madrid
Country: SPAIN
Advertising Agency, City: PUBLICIS COMUNICACION ESPANA, Madrid
Country: SPAIN
Executive Creative Director: Marcelo Vergara/Fabio Mazía
Account Supervisor: Fabian Wencelblat
Advertiser's Supervisor: Claudio Alonso
Production Company, City: FILMIC, Buenos Aires
Country: ARGENTINA
Producer: Sandra Sbarra
Director: Gonzalo Llorente
Post Production: Metrovision



Synopsis
Renault Dacia Logan lands in Argentina using an advertising campaign focused on young people. Thanks to its space, the model becomes the perfect car for new families. Taking a popular song as a leitmotif, the spot ironically describes a common couple's life.

Link: http://www.canneslions.com/winners/film/win_3_2_01358.htm