Cannes Lions 2008 Bronze Awards : HEALTH INSURANCE : ELEVATOR

1 of 2 Campaign
Type Of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: ELEVATOR
Advertiser: PACIFIC BLUE CROSS
Product/Service: HEALTH INSURANCE
Entrant Company: DDB CANADA VANCOUVER
Country: CANADA
Advertising Agency: DDB CANADA VANCOUVER
Country: CANADA
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Copywriter: James Lee
Art Director: Dean Lee/Angela Sung
Agency Producer: Sue Bell
Account Supervisor: James Pelletier
Production Company, City: INDUSTRY FILMS, Toronto
Country: CANADA
Producer: Marci Harriot
Director: Adam Goldstein
D.O.P/Lighting Cameraman: John Houtman
Editor: Don Macdonell
Sound Design/Arrangement: Wave Productions
Post Production: JMB Post
Animation: Randy Egan
Other Credits: Colin Weinmaster (Audio House Producer)



Synopsis
To highlight the importance of having health insurance, these ads show how ridiculous it is to take precautions to protect one's possessions before protecting one's health.