Monday 14 July 2008

Cannes Lions 2008 Silver Awards : FEDEX : EXCEPTION

Type Of Entry: Product & Service
Category: Business Equipment & Services
Title: EXCEPTION
Advertiser: FEDEX
Product/Service: FEDEX
Entrant Company: BBDO NEW YORK
Country: USA
Advertising Agency: BBDO NEW YORK
Country: USA
Executive Creative Director: Eric Silver
Copywriter: Gerard Caputo/Adam Kanzer
Art Director: Chuck Tso
Agency Producer: Elise Greiche (Executive Producer), Kimberly Clarke (Assistant Producer)
Account Supervisor: Peter McCallum/Caitlin Reynolds
Production Company, City: O POSITIVE, New York
Country: USA
Director: Jim Jenkins
D.O.P/Lighting Cameraman: Russell Carpenter
Editor: Tom Scherma @ Cosmo Street
Other Credits: David Lubars/Bill Bruce (Chief Creative Officers)



Synopsis
As a woman in a warehouse tells co-workers it should be a rule to use Fedex, a man with a horrid toupee interjects that he's an exception to the bald rule.

Link: http://www.canneslions.com/winners/film/win_3_3_02712.htm