TOI Lead India Cannes Lions Grand Prix 2008

TOI Lead India Cannes Lions Grand Prix 2008

Lead India, a campaign created by the Mumbai office of ad agency JWT India for the Times of India, took the grand prix prize at a Cannes Lions ceremony in Cannes last night. The Times of India campaign took the top award from seven gold award winners in the direct marketing category.



Lead India 2: Tum Chalo to Hindustan Chale (New Anthem)
An inspirational video to lead india


Anthem for New Lead India
Listen the new anthem which is taking over the New Lead India


Lead India- the tears & the smiles
this is a documentry which our team shot for our National Economic Planning Project. it is about the reality that we came across while travelling in the 70% population of the country.
the most interesting part of the video is a 2 year old girl child of a farm labourer is tasting candy for the first time & her changing facial expressions during that phase.
my conclusion for it:-
TRUTH IS MUCH DIFFERENT THAN FICTION



LEAD INDIA VIDEO-Theme Based on Rakesh Mehra's Thought
1st of all plzzz see the full video......then think for a while that what is the motive behind this Simple creation.

======================================== ====

from Lead India 29th Dec. 2007 Rakesh Mehra said that
"if u want to bring change then 1st of all you have to change the person that you face daily in front mirror."

======================================== =========
L.I.V.E
======================================== =========
Times of India in their Lead India initiative has made an anthem for India 'Tum Chalo Toh Hindusthan Chale' featuring the best musical talents in the voice of Shankar Mahadevan,music by Shankar,Ehsaan and Loy, and lyrics by Gulzar. This 2:59 minute Lead India anthem video for you to take pride and pleasure.
---------------------------------------- --------------
idea Concept & Created
by
Vipin Tripathi
[response_mmp@yahoo.com]




======================================== ==========
india mmp itm delhi iit new kanpur mumbai latest film song jal band call indian idol 3 sa re ga ma pa 2007 amit poul emon prashant raja mauli pakistan cricket sony tv zee tv lafughter challenge shahrukh khan akshay kumar dhamal chak de india bhoolbhulaiya saawariya om shanti om year saif ali khan salman khan sad love story sab tv himesh music sonu nigam big fm radio mirchi radio city abhijeet sawant controvercy hot college school boys girls Animation, Meri Kahani,om shanti saawariya welcome taare zameen par aaja nachley, Halla bol,Goal,Nach Baliye,race,Award Winning indian ad



We Lead India...(LEAD INDIA VIDEO ENTRY)
Although the video itself is self explanatory, casting a poor child representing the youth who is hardworking, courageous and ambitious. He influences all those who comes across him.
A child works at a tea stall from morning to evening. Also he compromise his playtime for the erge of binding books and studying through them. This courage and dedication influenced his friends woo wo learn from him. This is the motive of todays generation, "EACH ONE TEACH ONE".

The whole shoot was concluded in less than three days from pre production to post production. t was shot on DV cam format. We acknowledge the hardwork of the small children who acted and wanted to be part of this video.


LEAD INDIA --- PRIYANKA CHOPRA

Wake up People..
If u want India to be a biggest Super-power.. Then Go for it. Do It now and dont wait for any1 to come and will make it in future. This is the right time -- my lines..Karan Chopra...
Some beautiful lines by dazzling Priyanka Chopra.