Sony Bravia - Play-Doh (Cannes Lions 2008)

Sony Bravia - Play-Doh (Cannes Lions 2008)
Agency: Fallon London Ltd.


Type Of Entry: Product & Service
Category: Home Electronics & Audio-Visual
Title: PLAY-DOH
Advertiser: SONY
Product/Service: SONY BRAVIA LCD TV
Entrant Company: FALLON LONDON
Country: UNITED KINGDOM
Advertising Agency: FALLON LONDON
Country: UNITED KINGDOM
Executive Creative Director: Richard Flintham
Creative Director: Juan Cabral
Copywriter: Juan Cabral
Art Director: Juan Cabral
Agency Producer: Nicky Barnes
Account Supervisor: Ben Cyzer
Production Company, City: GORGEOUS ENTERPRISES, London
Country: UNITED KINGDOM
Producer: Rupert Smythe
Director: Frank Budgen
D.O.P/Lighting Cameraman: Frank Budgen
Editor: Ted Guard @ The Quarry
Music - Artist/Title: The Rolling Stones/She's A Rainbow
Sound Design/Arrangement: Parv Thind @ Wave
Post Production: MPC
Animation: Darren Walsh @ Passion Pictures (Animation Director)



Synopsis
New York. Sunny day. Red plasticine blob comes out of a drain. As it hits the pavement, it takes the shape of a rabbit. Every time a rabbit jumps, another rabbit appears. In seconds, hundreds of colourful rabbits jump around Manhattan. Excited, they merge, creating a purple wave that slides across a square, crashing at the other end. A whale passes. Its tail lifts up. Suddenly a huge giant red bunny appears out of it. A newborn oversized bunny looks innocently at New York and vice-versa. Then it gives way to colourful boxes. Crumbling in colour. Kaleidoscopes. Multicoloured explosions.