Skittles - Touch (Cannes Lions 2008)

Skittles - Touch (Cannes Lions 2008)
Agency: TBWA\Chiat\Day New York


Type Of Entry: Product & Service
Category: Sweet Foods & Snacks
Title: TOUCH
Advertiser: MARS
Product/Service: SKITTLES SWEETS
Entrant Company, City: TBWA\CHIAT\DAY, New York
Country: USA
Advertising Agency, City: TBWA\CHIAT\DAY, New York
Country: USA
Executive Creative Director: Gerry Graf
Creative Director: Ian Reichenthal/Scott Vitrone
Copywriter: Eric Kallman
Art Director: Craig Allen
Agency Producer: Nathy Aviram
Production Company, City: MJZ, Los Angeles
Country: USA
Director: Tom Kuntz



Synopsis
A man demonstrates his ability to turn everything that he touches into Skittles. His coworkers learn that his ability is much more of a curse then a blessing.