Axe - Chocolate Man (Cannes Lions 2008)

Axe - Chocolate Man (Cannes Lions 2008)
Agency: VOP


Type Of Entry: Product & Service
Category: Cosmetics & Beauty
Title: CHOCOLATE MAN
Advertiser: UNILEVER
Product/Service: AXE DARK TEMPTATION DEODORANT
Entrant Company, City: VEGAOLMOSPONCE, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: VEGAOLMOSPONCE, Buenos Aires
Country: ARGENTINA
Executive Creative Director: Hernán Ponce
Copywriter: Mario Crudele
Art Director: Martín Ponce
Agency Producer: Roberto Carsillo/Jose Silva
Account Supervisor: Néstor Ferreyro
Advertiser's Supervisor: Pablo Gazzera/Tomás Marcenaro/Hernán De Majo/Fernando Laratro
Production Company, City: MJZ, Los Angeles
Country: USA
Producer: Jeff Scruton
Director: Tom Kuntz
Editor: Final Cut
Music - Artist/Title: Allen Toussaint/"A Sweet Touch Of Love"
Sound Design/Arrangement: La Casa Post Sound
Post Production: The Mill LA
Other Credits: Client Services Director: Vanina Rudaeff / Brand Planning Director: Diego Luque



Synopsis
The commercial starts with a guy in his bathroom spraying the new Axe Dark Temptation. When we see the guy again, we realise that now he has turned into a chocolate man. He goes out and starts meeting gorgeous girls in different situations and they go mad about him!