Cannes Lions 2008 Bronze Awards : DUNKELZIFFER : TENTACLE

Dunkelziffer Tentacle

This commercial demonstrates the unbearable trauma, sexual abused children suffer from.

Client: Dunkelziffer
Agency: Red Rabbit
Creative Director: Oliver Seltmann, Jan Fröscher
Copywriter: Joakim Reveman, Bjoern Ruehmann, Matthew Branning
Art Director: Bjoern Ruehmann, Joakim Reveman, Matthew Branning
Director: The Vikings
Production: Rokkit
Producer: Luke Jacobs
Director of Photography: Sam Brown
Editor: Paul Hardcastle
Sound: 750 mph
Post Production: Absolute Post London



Type Of Entry: Product & Service
Category: Fundraising & Appeals
Title: TENTACLE
Advertiser: DUNKELZIFFER
Product/Service: HELP FOR SEXUALLY ABUSED CHILDREN
Entrant Company, City: RED RABBIT WERBEAGENTUR, Hamburg
Country: GERMANY
Advertising Agency, City: RED RABBIT WERBEAGENTUR, Hamburg
Country: GERMANY
Executive Creative Director: Oliver Seltmann/Jan Fröscher
Creative Director: Oliver Seltmann/Jan Fröscher
Copywriter: Joakim Reveman/Bjoern Ruehmann/Matthew Branning
Art Director: Joakim Reveman/Bjoern Ruehmann/Matthew Branning
Account Supervisor: Regine Schild
Advertiser's Supervisor: Dorothee Kruse/Vera Falck/Julia Falck
Production Company, City: ROKKIT, London
Country: UNITED KINGDOM
Producer: Luke Jacobs
Director: The Vikings
D.O.P/Lighting Cameraman: Sam Brown
Editor: Paul Hardcastle
Sound Design/Arrangement: 750 mph
Post Production: Absolut Post London



Synopsis
The spot dramatises the lifelong trauma sexually abused children suffer from.

10 คำถามที่ยากที่สุดที่คุณต้องพบ เมื่อสัมภาษณ์งาน

10 คำถามที่ยากที่สุดที่คุณต้องพบ เมื่อสัมภาษณ์งาน
คุณต้องค้นหาคำตอบอย่าง หนักเพื่อให้ได้คำตอบที่ถูกต้อง ภูมิหลังของบริษัท หน้าที่รับผิดชอบของงาน จุดอ่อน/จุดแข็ง รวมถึงเป้าหมายในการทำงานของคุณ

#10: ทำไมคุณถึงสนใจสมัครตำแหน่งนี้ ในบริษัทนี้
คำตอบที่ใช้ไม่ได้: "เพราะว่าผมต้องการเงินและ/หรือประสบการณ์" เพราะนี้จะหมายความว่าคุณจะใช้บริษัทนี้เป็นเหมือนสถานีผ่านทางไปสู่สิ่งที่ ดีกว่า สิ่งที่ต้องจดจำ: ทุกบริษัทต้องการพนักงานที่ทำงานในบริษัทเป็นระยะเวลายาวนาน
คำตอบที่ดี: ก่อนอื่นต้องตรวจสอบตัวคุณเองก่อนว่าคุณค้นคว้าข้อมูลเกี่ยวกับบริษัทและงาน ที่คุณสมัครเป็นอย่างดี อธิบายว่าคุณเหมาะสมกับตำแหน่งที่สมัครอย่างไร รวมถึงโอกาสของงานนี้จะช่วยคุณพัฒนาทักษะและความสามารถได้อย่างไร พูดถึงประสบการณ์ที่ผ่านมาของคุณ (หรือกิจกรรมที่ทำเมื่อเรียน) ที่คุณรักและมีความเชี่ยวชาญ


"(บริษัท ก) เป็นที่รู้จักกันอย่างดีในเรื่อง (จุดแข็งของบริษัท) ผมต้องการทำงานกับบริษัทที่มีการทำงานแบบนี้ (งาน) นี้จะช่วยพัฒนาทักษะของผมในส่วน (ความสามารถและความสามารถพิเศษอื่นๆ)"

#9: คุณลาออกจากตำแหน่งงานปัจจุบันด้วยสาเหตุใด และคุณประทับใจอะไรกับบริษัทล่าสุดที่คุณทำงาน
ห้ามพูดถึงเจ้านายคนเก่าของคุณในทางที่ไม่ดี การยุ่งในสิ่งที่ไม่ถูกเรื่องและการลอบกัดจะย้อนกลับมาทำร้ายตัวคุณเอง ทำให้ภาพของคุณดูไม่ดี ในทางกลับกัน ให้เน้นถึงสิ่งที่คุณได้เรียนรู้จากบริษัทก่อนหน้านี้ ให้เน้นว่าเพราะว่าคุณมองหาความท้าทายที่มากขึ้น และถึงเวลาที่ต้องปรับเปลี่ยนตัวคุณเองแล้ว

#8: สิ่งที่คุณคาดหวังจากตำแหน่งงานนี้ ให้คุณเข้าใจถึงหน้าที่รับผิดชอบของงานก่อน เข้าใจถึงแรงกดดันที่เกิดขึ้น แล้วตอบว่าคุณต้องการเรียนรู้ความรับผิดชอบเหล่านี้และอยากจะเผชิญหน้ากับคว ามกดดันทั้งหลายที่มี

#7: ในห้าปีข้างหน้า คุณมองภาพตัวคุณเองว่าเป็นอย่างไร
สำหรับผู้จัดการหลายราย คำถามนี้เป็นคำถามที่ท้าทายอย่างมากว่าคุณจะตอบให้ตัวเองได้เกิดหรือตายไปเล ย! โปรดตรวจสอบว่าคุณเห็นความก้าวหน้าในอาชีพการงานที่ดี ก่อนที่จะเข้าสัมภาษณ์ ซึ่งแสดงให้เห็นว่าคุณมีเป้าหมายที่คุณกำหนดไว้

#6: คุณคิดว่าคุณจะช่วยหน่วยงานนี้ได้ดีที่สุดที่จุดไหน
ให้คุณคิดให้ดีว่าคุณมีความเก่งในเรื่องใด จำไว้ว่าการอบรมและประสบการณ์การทำงานที่ผ่านมาของคุณจะช่วยคุณได้ โดยคิดว่าจะนำประสบการณ์เหล่านั้นมาช่วยคุณให้มากที่สุดได้อย่างไร และนำไปใช้ให้ตรงกับความต้องการของบริษัท และกับงานที่คุณสมัครด้วย

#5: คุณจัดการกับคำวิจารณ์อย่างไร ทั้งจากเจ้านาย หรือจากเพื่อนร่วมงาน
จงยอมรับว่าคำวิจารณ์ล้วนทำให้เจ็บปวด แต่ก็เป็นครูที่ดีด้วยเช่นกัน ยกตัวอย่างที่ผ่านมาซึ่งคุณได้รับคำวิจารณ์ในทางลบ และแม้ว่าคุณจะเจ็บปวดกับคำวิจารณ์เหล่านั้น แต่คุณก็เผชิญหน้ากับมัน และนำคำวิจารณ์เหล่านั้นมาปรับปรุงตัวคุณเอง

#4: คุณจัดการกับความกดดันอย่างไร
ขอให้พูดตามตรง: ไม่มีใครเป็นคนวิเศษเลิศเลอ ข้อแรก ให้อธิบายประเภทของความกดดันที่คุณคุ้นเคยและสามารถจัดการกับมันได้โดยง่าย (เช่น กำหนดเวลาในการทำงาน) จากนั้นยอมรับว่าแรงกดดันประเภทนี้ทำให้คุณจัดการกับสถานการณ์ที่เลวร้ายได้ (เช่น คิดงานไม่ออกเพราะบรรยากาศในการทำงานไม่เอื้ออำนวย) แต่ให้พูดปิดประเด็นในแง่บวก โดยยกตัวอย่างวิธีการปรับปรุงจุดอ่อนเหล่านั้นของคุณ

#3: คุณคิดว่าคุณจะปรับปรุงตัวคุณเองได้อย่างไร ทั้งในแง่ของทักษะความสามารถ หรือ ในด้านอุปนิสัย
คำถามนี้แยกย่อยมาจากข้อ #2. ผู้สัมภาษณ์ต้องการความซื่อสัตย์ ไม่ใช่การโกหกพกลม มองตัวคุณเอง ดูว่าสิ่งไหนที่คุณต้องการปรับปรุง เป็นเรื่องทักษะด้านการสื่อสาร ความรอบรู้ หรือความสัมพันธ์กับผู้อื่นในสังคม ให้คุณยอมรับในเรื่องจุดอ่อนของตัวคุณเอง และพูดปิดประเด็นว่าคุณกำลังปรับปรุงตัวคุณเองให้ดีขึ้น (เข้าอบรมเพิ่มเติมในโรงเรียน การสมัครเป็นสมาชิกชมรถทั่วๆ ไป เป็นต้น)

#2: สิ่งที่คุณสามารถทุ่มเทให้กับบริษัท ที่ผู้อื่นไม่สามารถทำได้
คำถามนี้เปิดโอกาสให้คุณแสดงคุณสมบัติเด่นของคุณเอง ในการสัมภาษณ์งาน คุณต้องขายตัวคุณเอง นำประสบการณ์ ความสามารถ และอุปนิสัยของคุณมาใช้ให้เกิดประโยชน์ ให้คุณ เป็นคนที่บริษัทต้องการ คิดย้อนกลับไปถึงประสบการณ์ที่ผ่านมาที่ไม่มีใครจะนึกถึง หรือเมื่อคุณมีไอเดียอันบรรเจิดซึ่งทำให้ทุกคนหลงใหลได้ปลื้มมาแล้ว

#1: คำถามที่นิยมถามมากที่สุด คือ ทำไมบริษัทเราจึงต้องจ้างคุณ
คำตอบที่ถูกต้องหนึ่งคำตอบสำหรับคำถามนี้ คือ "ผมจะช่วยให้บริษัทมีรายได้เพิ่มขึ้น"

ตอบคำถาม 9 ข้อแรกให้ดี และคุณจะไม่ต้องลำบากเมื่อถึงคำถามในข้อนี้ เพราะคุณได้พิสูจน์คุณค่าของตัวคุณเองไว้ใน 9 ข้อแรกแล้ว!!

จากหนังสือ "Pocket Hiring Guide on How To Hire the Right Person"

โดย : SaTaN

The Ten Toughest Questions You Face In A Job Interview
Based on JobsDB.com's "Pocket Hiring Guide on How To Hire the Right Person"
written by corporate trainer Dr. Denis L. Cauvier
First published in JobsDB.com (Philippines)

Wrong approach:
"Because I need the money and/or the experience."

This implies that you'll just use the company as a way-station before moving on to Bigger Things. Remember: the boss is looking for an employee who's looking at the long-term.

Right approach:
Make sure you've done your research about the company and the job you're applying for. Explain how this job opportunity and company fit in with how you want to develop your skills and abilities. Relate them to past work experiences (or extra-curricular activities in school) that you loved and were good at.

"(Corporation A) is known for (cite company's strength). I've always wanted to work in that kind of setting. This (job) will help develop my skills in (abilities and talents)."

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NEVER badmouth your past boss. Nitpicking and backbiting will backfire and present you in a bad light. Instead, highlight what you've learned from your past company---then emphasize that, because you are looking for greater challenges, it's time to move on.

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Get an idea of the job responsibilities. Understand the pressures. Then say why you'd like to learn those responsibilities and face those pressures.

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For many managers, this is the make-it-or-break-it question. Make sure that you have a well-thought-out career path before going to the interview. It shows that you have focus and direction.
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Have a fair idea of what you're good at. Remember your training and past work experiences. Imagine how can use them to the fullest---and apply that to the demands of the company and job you're applying for.

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Admit that criticism hurts. But it can also be a good teacher. Give past instances where you've faced negative comments. And though bruised and smarting, you took a good look at them and improved yourself.

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Be honest: nobody's super-human. First, explain the kind of pressure that you're familiar with and can easily hurdle (e.g. deadlines). Then, admit the kind of stress-inducing situations that you have a hard time coping with (e.g. no creative atmosphere). But always end positively by giving examples on how you are improving these weak points.

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This is an offshoot of #2. The job interviewer appreciates honesty, not hot air. Take a good look at yourself. Where do you need to shape up: communication skills? business savviness? Social relations? In admitting your weaknesses, always end on the note that you are taking steps to beef them up (extra after-hour courses in school, membership in a civic club, etc.).

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This is the chance to show your unique edge. In a job interview, you're selling yourself, the combination of experiences, abilities, and character traits that make you up as a person. Think back on past experiences wherein you gave solutions that nobody else thought about. Or came up with brilliant, innovative ideas that spellbound everyone.
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The one correct answer to this is: "Because I will be an asset to your company."

Answer the first 9 questions right---and you won't have a hard time proving your worth when it comes to this part.

Credit Link: http://www.jobsdb.com.sg/SG/EN/v6HTML/Article/JS/133/133.htm

Cannes Lions 2008 Bronze Awards : PETRONAS : RACE

Petronas - Race



Type Of Entry: Product & Service
Category: Public Awareness Messages
Title: RACE
Advertiser: PETRONAS
Product/Service: MERDEKA 2007
Entrant Company, City: LEO BURNETT ADVERTISING, Kuala Lumpur
Country: MALAYSIA
Advertising Agency, City: LEO BURNETT ADVERTISING, Kuala Lumpur
Country: MALAYSIA
Executive Creative Director: Yasmin Ahmad
Creative Director: Tan Yew Leong
Copywriter: Yasmin Ahmad
Art Director: Yasmin Ahmad/Tan Yew Leong
Agency Producer: Sheikh Munasar (Moon)
Account Supervisor: Yazmin Lim/Nur Dayana/Sham Razni
Production Company, City: MHZ FILMS, Kuala Lumpur
Country: MALAYSIA
Producer: Rosnah Kassim
Director: Yasmin Ahmad
D.O.P/Lighting Cameraman: Low Soon Keong
Editor: Effendi (Mirage)



Synopsis
This advert is about keeping children colour blind to other races.

Cannes Lions 2008 Bronze Awards : HUMAN TRAFFICKING AWARENESS : DIFFERENT LIVES

Radiohead, MTV EXIT and USAID - All I need

Radiohead, one of the world's top bands, has joined the MTV EXIT (End Exploitation and Trafficking) campaign, a partnership between the U.S. Agency for International Development (USAID) and MTV to raise awareness about human trafficking. The collaboration takes the Asia MTV EXIT campaign to a global audience, reaching as many as 560 million households worldwide.

"Radiohead is taking MTV EXIT to a new level and expanding the Asia campaign, which is on air, online and on the ground," said Olivier Carduner, USAID's Regional Mission Director for Asia.

As part of this effort, Radiohead is releasing a music video on MTV tomorrow (May 1) to the track All I Need, from its album In Rainbows. Filmed by Oscar-winning cinematographer John Seale ("The English Patient") and award-winning director Steve Rogers, the video depicts a day in the life of both an affluent youngster and a child making shoes in a sweatshop, sending a message that everyone plays a role in trafficking and exploitation.

Radiohead is also inviting anti-trafficking organizations to distribute information about human trafficking at their upcoming concert tour through North America, Europe and Asia. "It is cool that MTV is taking on this issue. The video is a powerful piece, and I hope that the emotion of the song will jump out at people in the context of these images of exploitation," said Radiohead's Thom Yorke.

MTV is looking for innovative ways to present important issues such as human trafficking to its audience, said Bill Roedy, Vice Chairman MTV Networks. "Trafficking is a crime that violates the basic rights of its victims: the rights to freedom, equality, and dignity."

The USAID Regional Development Mission in Asia is working with MTV to raise awareness about the causes and consequences of human trafficking in the region. USAID-funded documentaries Traffic and Sold have been broadcast throughout Asia, are posted on the MTV EXIT website (www.mtvexit.org), and are distributed rights-free in DVD format. Plans to take the campaign to rural and urban areas in Asia are underway.

USAID is funding the production of the MTV EXIT films for Asia. Top Asian pop and film stars, including Lucy Liu ("Charlie's Angels," "Ally McBeal"), Rain of South Korea, Tata Young of Thailand, Lara Dutta of India, Christian Bautista of the Philippines and Kris Dayanti of Indonesia have volunteered to narrate the films in their native languages and in English.

The campaign capitalizes on their images and MTV's brand appeal, transforming people's views about trafficking and exploitation and provides a platform for NGOs, governments and law enforcement agencies to prevent trafficking and assist victims.

MTV EXIT television programming is produced rights-free and is free of charge for all broadcasters and organizations. The programming is also available to be streamed and downloaded from http://www.mtvexit.org/

For more information on USAID and its programs to combat human trafficking around the world, visit http://www.usaid.gov./



Type Of Entry: Product & Service
Category: Public Awareness Messages
Title: DIFFERENT LIVES
Advertiser: MTV ASIA EXIT FOUNDATION
Product/Service: HUMAN TRAFFICKING AWARENESS
Entrant Company, City: COLMAN RASIC CARRASCO, Sydney
Country: AUSTRALIA
Advertising Agency, City: COLMAN RASIC CARRASCO, Sydney
Country: AUSTRALIA
Executive Creative Director: Rebecca Carrasco/Dejan Rasic
Copywriter: Rebecca Carrasco/Dejan Rasic
Art Director: Rebecca Carrasco/Dejan Rasic
Agency Producer: Rene Shalala
Account Supervisor: Ben Colman
Advertiser's Supervisor: Simon Goff/Charmaine Choo
Production Company, City: REVOLVER , Sydney
Country: AUSTRALIA
Producer: Michael Ritchie/Georgina Wilson
Director: Steve Rogers
D.O.P/Lighting Cameraman: John Seale
Editor: Alexandre de Franceschi
Music - Artist/Title: Radiohead/All I Need
Sound Design/Arrangement: Radiohead, Sound Reservoir
Post Production: Guillotine/Frame Set And Match
Other Credits: Lucinda Thompson (Production Designer)



Synopsis
This film tackles the global problem of human trafficking and exploitation by talking directly to a part of society which is known for its high disposable income and mass consumption - the youth culture - through an unexpected advertising channel that is inherently part of their consumer landscape - a music video. The film contains a call to action at mtvexit.org where the audience can take practical steps to help fight the problem of trafficking. MTV EXIT aims to increase awareness and prevention of human trafficking through television programmes, online content, live events, and partnerships with anti-trafficking organizations.

Cannes Lions 2008 Bronze Awards : SAFER INTERNET ACADEMY PROGRAM : EXECUTION

Type Of Entry: Product & Service
Category: Public Awareness Messages
Title: EXECUTION
Advertiser: NOBODY'S CHILDREN FOUNDATION/NASK
Product/Service: SAFER INTERNET ACADEMY PROGRAM
Entrant Company, City: McCANN ERICKSON POLSKA, Warsaw
Country: POLAND
Advertising Agency, City: McCANN ERICKSON POLSKA, Warsaw
Country: POLAND
Creative Director: Iwona Kluszczynska / Wojtek Dagiel
Copywriter: Robert Olszewski/Blanka Lipinska/Magda Komorek
Art Director: Blanka Lipinska
Agency Producer: Mira Klajnberg/Pawel Mrowka
Account Supervisor: Katarzyna Assendi
Production Company, City: DYNAMO FILMS, Warsaw
Country: POLAND
Director: Frank Vroegop



Synopsis
The campaign aims at making Polish parents more aware of what content their children can find while using the Internet without any parental advisory. This could help adults determine what is and what is not appropriate for their children.

Link: http://www.canneslions.com/winners/film/win_4_5_01662.htm

Cannes Lions 2008 Bronze Awards : WORKPLACE SAFETY AWARENESS : NAIL

Workplace Safety in NS - Story of a Nail
This is a commercial produced by Workers' Compensation Board that is meant to remind workers that even the little things can cause workplace injuries. This commercial is a film Lion winner at the 2008 Cannes International Advertising Awards Festival.



Type Of Entry: Product & Service
Category: Public Health & Safety
Title: NAIL
Advertiser: WORKERS' COMPENSATION BOARD OF NOVA SCOTIA
Product/Service: WORKPLACE SAFETY AWARENESS
Entrant Company, City: EXTREME GROUP, Halifax
Country: CANADA
Advertising Agency, City: EXTREME GROUP, Halifax
Country: CANADA
Executive Creative Director: Shawn King
Creative Director: Cliff Thompson / Anthony Taaffe
Copywriter: Bruce Whelan / Lorne Covant
Art Director: Lorne Covant
Agency Producer: Laurie Blank
Account Supervisor: Andrew Doyle / Heather Cain / Christina Biluk
Advertiser's Supervisor: Steve MacDonald
Production Company, City: RPM PRODUCTIONS, Halifax
Country: CANADA
Producer: Marc Pike / Karlie Morash
Director: Mark Zibert
Editor: Brenton McConnell
Sound Design/Arrangement: John Rosborough - RPM Productions
Post Production: Rooster
Other Credits: Chris Mably (Cinematographer), Elaine Ford (Colorist), Karen Bell (Project Manager)



Synopsis
This campaign is about inspiring people to take action in their workplace. The concept revolves around workplace safety hazards that are, quite simply, being ignored. They are each in their own way appealing for somebody to do something about the situation presented. By giving these inanimate objects very human traits, we've been able to present a very straightforward, direct message in a very emotional way.

Cannes Lions 2008 Bronze Awards : ANTI SMOKING AWARENESS : ACTOR INTERVIEW

3 of 3 Campaign
Type Of Entry: Product & Service
Category: Public Health & Safety
Title: ACTOR INTERVIEW
Advertiser: AMERICAN LEGACY FOUNDATION
Product/Service: ANTI-SMOKING AWARENESS
Entrant Company, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Executive Creative Director: Pete Favat/Alex Bogusky
Creative Director: John Kearse/Tom Adams
Copywriter: Marc Einhorn/Alex Russell/Evan Fry
Art Director: Mike Costello/John Parker
Agency Producer: Rupert Samuel/Chris Kyriakos
Production Company, City: VICE FILMS, Brooklyn
Country: USA
Producer: Monica Hampton/Ben Dietz/Jim Czarencki/James Blom
Director: Eddy Moretti
D.O.P/Lighting Cameraman: Geoffrey O'Connor
Editor: Aaron Langley
Sound Design/Arrangement: Sound Lounge
Post Production: Riot NY



Synopsis
Whudafxup with labeling people? Why are we asking? Because back in the 1980s, tobacco companies labeled African Americans as "less educated, prefer malt liquor and have problems with their own self esteem." So, assuming that this must be true because it was written in a tobacco company document, Derrick arranged an interview with African American movie star Nick Cannon. His goal? To find out how Nick's problems with self-esteem and his malt-liquor use impact his ability to cope with the rigors of his job and the trappings of stardom.

Link: http://www.canneslions.com/winners/film/win_4_5_00185.htm

Cannes Lions 2008 Bronze Awards : ANTI SMOKING AWARENESS : GUN STORE

2 of 3 Campaign
Type Of Entry: Product & Service
Category: Public Health & Safety
Title: GUN STORE
Advertiser: AMERICAN LEGACY FOUNDATION
Product/Service: ANTI-SMOKING AWARENESS
Entrant Company, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Executive Creative Director: Pete Favat/Alex Bogusky
Creative Director: John Kearse/Tom Adams
Copywriter: Marc Einhorn/Alex Russell/Evan Fry
Art Director: Mike Costello/John Parker
Agency Producer: Rupert Samuel/Chris Kyriakos
Account Supervisor: Paul Nelson/Kate Thomson/Allison Begin
Advertiser's Supervisor: Mary Sullivan
Production Company, City: VICE FILMS, Brooklyn
Country: USA
Producer: Monica Hampton/Ben Dietz/Jim Czarencki/James Blom
Director: Eddy Moretti
D.O.P/Lighting Cameraman: Geoffrey O'Connor
Editor: Aaron Langley
Sound Design/Arrangement: Sound Lounge
Post Production: Riot NY



Synopsis
Big Tobacco labels their cigarettes with things like ultra-light, light, and low-tar, even though they can be as deadly and addictive as regular cigarettes. Offering a light death alternative must be standard procedure in the world of deadly product marketing. So, by this logic, gun companies must offer a light bullet... maybe one that just hits someone but doesn't harm them. To find out, Derrick visits a series of gun stores and asks the people behind the counters if they've ever heard of such a thing. But to their collective knowledge, nothing of the sort exists. So, Big Tobacco, whudafxup?

Link: http://www.canneslions.com/winners/film/win_4_5_00186.htm

Cannes Lions 2008 Bronze Awards : ANTI SMOKING AWARENESS : PUPPET

1 of 3 Campaign
Type Of Entry: Product & Service
Category: Public Health & Safety
Title: PUPPET
Advertiser: AMERICAN LEGACY FOUNDATION
Product/Service: ANTI-SMOKING AWARENESS
Entrant Company, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Executive Creative Director: Pete Favat/Alex Bogusky
Creative Director: John Kearse/Tom Adams
Copywriter: Marc Einhorn/Alex Russell/Evan Fry
Art Director: Mike Costello/John Parker
Agency Producer: Rupert Samuel/Chris Kyriakos
Account Supervisor: Paul Nelson/Kate Thomson/Allison Begin
Advertiser's Supervisor: Mary Sullivan
Production Company, City: VICE FILMS, Brooklyn
Country: USA
Producer: Monica Hampton/Ben Dietz/Jim Czarencki/James Blom
Director: Eddy Moretti
D.O.P/Lighting Cameraman: Geoffrey O'Connor
Editor: Lawrence Young
Sound Design/Arrangement: Sound Lounge
Post Production: Riot NY



Synopsis
As long ago as 1969, Big Tobacco agreed to avoid advertising directed at young people. Yet, ten years later they supplied their products to be featured in the Muppet Movie. Well, maybe Big Tobacco just wasn't sure whom these big, floppy, lovable creatures really appealed to. So, our man on the street, Derrick, has designed a little experiment to find out just that. When adults start going out of their way to avoid Derrick, in his big furry, purple costume, and kids become magnetically attracted to him it kinda makes you begin to wonder whudafxup?

Link: http://www.canneslions.com/winners/film/win_4_5.htm

Cannes Lions 2008 Bronze Awards : ANTI-SMOKING : UNIMED : WAR

Unimed War



Type Of Entry: Product & Service
Category: Corporate Image
Title: WAR
Advertiser: UNIMED
Product/Service: ANTI-SMOKING
Entrant Company, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL
Advertising Agency, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL
Creative Director: Fabio Fernandes/ Eduardo Lima
Copywriter: Eduardo Lima/Ricardo Jones
Art Director: Airton Carmignani
Agency Producer: Adriano Costa
Account Supervisor: Julieta Monteiro/Mauro Menezes/Malu Miranda
Advertiser's Supervisor: Marcelo Giannubilo/ Mauro Madruga
Production Company, City: TRIBBO POST, Sao Paulo
Country: BRAZIL
Producer: Tribbo Post Team/ F/Nazca S&S Team
Director: Luiz Adriano/ Airton Carmignani/ Ricardo Jones
D.O.P/Lighting Cameraman: Edson Luciano
Sound Design/Arrangement: Tesis/ Silvio Piesco
Post Production: Tribbo Post Team
Animation: Tribbo Post Team
Other Credits: Mock up by: Andre Tozzini



Synopsis
This is a stop motion animation using cigarettes to create war scenes.

Cannes Lions 2008 Bronze Awards : MOBILE TELEPHONE NETWORK : MTN : CLAP

Type Of Entry: Product & Service
Category: Corporate Image
Title: CLAP
Advertiser: MTN
Product/Service: MOBILE TELEPHONE NETWORK
Entrant Company, City: THE JUPITER DRAWING ROOM SOUTH AFRICA, Johannesburg
Country: SOUTH AFRICA
Advertising Agency, City: METROPOLITANREPUBLIC, Johannesburg
Country: SOUTH AFRICA
2nd Advertising Agency, City: THE JUPITER DRAWING ROOM SOUTH AFRICA, Johannesburg
Country: SOUTH AFRICA
Creative Director: Peter Khoury, George Low, Paul Warner, Graham Warsop
Copywriter: Konstant van Huyssteen, Cara Messias
Art Director: Wesley Phelan, Shane Forbes, Haydn Townsend
Agency Producer: Noeleen Burley
Account Supervisor: Danielle Sneiders, Talia Backos
Advertiser's Supervisor: Bernice Samuels
Production Company, City: VELOCITY FILMS, Johannesburg
Country: SOUTH AFRICA
Producer: Helena Woodfine
Director: Greg Gray
D.O.P/Lighting Cameraman: Paul Gilpin
Editor: Ricky Boyd, Deliverance
Music - Artist/Title: Shirley Ellis
Sound Design/Arrangement: Lorens Persson, Sterling Sound



Synopsis
You can do anything. MTN is a South African communications company which empowers the individual to start something amazing. In keeping with MTN's philosophy of celebrating the small guy, this ad was shot for the people, with the people: Hillbrow, Johannesburg, is touted as one of the most violent areas worldwide, yet it remains a community. We wanted to demonstrate people coming together in a country where no one speaks to each other, and invite everyone to come down to the street and participate in something bigger than themselves.

Link: http://www.canneslions.com/winners/film/win_4_4_03117.htm

Cannes Lions 2008 Bronze Awards : VOLKSWAGEN : TOY STORY

Volkswagen 'Toy Story' - See Films Differently.
If you thought Toy Story was just an animation about a kid who likes to plays with toys, think again. Check out this clip for a conspiracy theory about the real message behind the film -- you'll never look at Buzz Lightyear in the same way again!

The clip's been produced as part of Volkswagen's sponsorship of independent cinemas, encouraging people to see films differently.



Type Of Entry: Product & Service
Category: Corporate Image
Title: TOY STORY
Advertiser: VOLKSWAGEN
Product/Service: VW
Entrant Company: DDB LONDON
Country: UNITED KINGDOM
Advertising Agency: DDB LONDON
Country: UNITED KINGDOM
Executive Creative Director: Jeremy Craigen
Creative Director: Jeremy Craigen
Copywriter: Graeme Hall/Gavin Siakimotu
Art Director: Gavin Siakimotu/Graeme Hall
Agency Producer: Sarah Browell
Account Supervisor: Charlie Elliot/Dudley Desborough
Production Company, City: RATTLING STICK, London
Country: UNITED KINGDOM
Producer: Kirsty Burns
Director: Andy Mcleod
D.O.P/Lighting Cameraman: Alwin Kulcher
Editor: Richard Orrick (Work)
Sound Design/Arrangement: Toni (Wave)



Synopsis
This advert is about Volkswagen supporting Independant Cinema.

Another Versions
Volkswagen 'Mary Poppins' - See Films Differently.
Ever wonder what Mary Poppins was really about? According to this film conspiracy it's the Exorcist with songs!

The clip's been produced as part of Volkswagen's sponsorship of independent cinemas, encouraging people to see films differently.



Volkswagen 'Star Wars' - See Films Differently.
Ever wonder what Star Wars was really about? According to this film conspiracy it's actually just a remake of the Wizard of Oz - Luke is Dorothy and C3PO is the Tin Man!

The clip's been produced as part of Volkswagen's sponsorship of independent cinemas, encouraging people to see films differently.


Volkswagen 'Ghostbusters' - See Films Differently.
Thought Ghostbusters was just a light-hearted tale about supernatural happenings in New York? How wrong you are. Check out this clip for a conspiracy theory about the real message behind the film -- apparently it's a health warning about the obesity crisis in America!

The clip's been produced as part of Volkswagen's sponsorship of independent cinemas, encouraging people to see films differently.

Cannes Lions 2008 Bronze Awards : ORANGE : ROB LOWE

Orange: Rob Lowe
go to http://dropkickmonkey.com/ to see more videos like this.

Client: Orange
Agency: Mother, London
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producer: Kevin Byrne,
Matt Buels
Producer: Mino Jarjoura
Editor: John Smith
Post Production: Glassworks



Type Of Entry: Product & Service
Category: Corporate Image
Title: ROB LOWE
Advertiser: ORANGE
Product/Service: ORANGE
Entrant Company, City: MOTHER, London
Country: UNITED KINGDOM
Advertising Agency, City: MOTHER, London
Country: UNITED KINGDOM
Creative Director: Robert Saville/Mark Waites/Stephen Butler
Copywriter: David Kolbusz/Rob Doubal/Augusto Sola
Art Director: David Kolbusz/Rob Doubal/Augusto Sola
Agency Producer: Juliet Pearson
Production Company, City: HUNGRY MAN, London
Country: UNITED KINGDOM
Producer: Mino Jarjoura
Director: Bryan Buckley
D.O.P/Lighting Cameraman: Scott Henrickson
Editor: John Smith @ The Whitehouse
Post Production: Glassworks



Synopsis
After five years in service, the Orange Film board campaign has gone through various developments, but at its core is a desire to offer insights into the film making industry and remind cinemagoers to turn their phones off during the movie. With his fantastic blue eyes, and dreamy looks, Rob Lowe was the perfect star to be next in the firing line. Indeed, the Board tells him that he would make a better lifeguard than politician and a pair of Speedos is flung in his face as he exits the Boards beachside mansion.

Cannes Lions 2008 Bronze Awards : BOUYGUES TELECOM : CREATION OF THE LIST

Creation of the list


Type Of Entry: Product & Service
Category: Commercial Public Services
Title: CREATION OF THE LIST
Advertiser: BOUYGUES TELECOM
Product/Service: TELECOMUNICATION SERVICES
Entrant Company: DDB PARIS
Country: FRANCE
Advertising Agency: DDB PARIS
Country: FRANCE
Executive Creative Director: Alexandre Hervé/Sylvain Thirache
Copywriter: Olivier Henry
Art Director: Mathieu Nevians
Agency Producer: Agathe Michaux-Terrier
Account Supervisor: B. Suchet/M-L Dangeon/S.Goujon/J. Garguillo/B. Langlois
Advertiser's Supervisor: Olivier Roussat/Anne Marie Gaultier/Jean-Michel Stassart
Production Company, City: TOKIB PRODUCTIONS, Paris
Country: FRANCE
2nd Production Company, City: harvest, Santa Monica
Country: USA
Producer: Bonnie Goldfarb/Christophe Bichot
Director: Baker Smith
D.O.P/Lighting Cameraman: Thierry Arbogast
Editor: Olivier Gajan
Music - Artist/Title: War/'Why Can't We Be Friends'
Sound Design/Arrangement: THE
Post Production: Medialab
Other Credits: Sophie Mégrous (Head of TV Production & Art Buying) / Grégoire Audidier (Strategic planner)



Synopsis
Mathieu's phone list

Cannes Lions 2008 Bronze Awards : COMCAST : RABBIT

PowerBoost - Comcast

PowerBoost - Comcast

http://www.funnyplace.org/stream.php?id=7519
We never Stop Making Fast Faster.
Comcast High-Speed Internet with PowerBoost.

PowerBoost is a patent-pending Comcast network technology that enables you to experience faster connection speeds while you are downloading and uploading large files to the Internet. PowerBoost leverages an additional capacity that is already built into Comcast's advanced network.



Comcast Corporation is the largest cable television company and the second largest Internet service provider in the United States. Comcast serves a total of 24.2 million cable customers, 14.7 million digital cable customers, 12.9 million high-speed internet customers, and 4.1 million voice customers.



Type Of Entry: Product & Service
Category: Commercial Public Services
Title: RABBIT
Advertiser: COMCAST
Product/Service: HIGH SPEED INTERNET
Entrant Company, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Advertising Agency, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Executive Creative Director: Jamie Barrett
Creative Director: Mike McKay/Chris Ford
Copywriter: Chris Ford/Mike McKay (Rabbit)
Art Director: Nick Spahr (ACD)
Agency Producer: Tanya LeSieur (Executive Producer)/Peg Oberste (Associate Producer)
Account Supervisor: Kelly Johnson
Production Company, City: BISCUIT FILMWORKS, Los Angeles
Country: USA
Director: Noam Murro
D.O.P/Lighting Cameraman: Jo Willems
Editor: Avi Orin
Sound Design/Arrangement: Brian Emrich/Trinitite
Post Production: Bikini Editorial
Animation: Animal Logic/Sydney



Synopsis
In this campaign, Comcast High Speed Internet experiments are moved outdoors. In a series of "field tests", we see what happens when a subject is given a substance called Comcast Powerboost.

Cannes Lions 2008 Bronze Awards : ORANGE : REWIND CITY

Orange Rewind City

Ringan Ledwidges latest spot for Orange airing in France.
Agency: Publicis
Record Company: Wam
Agency Producer: Muriel Allegrini
Creative Director: Oliver Altman
Copywriter: Oliver Camensuli
Art Director: Frederic Royer
Director: Ringan Ledwdige
Production Company: Rattling Stick - London & Wanda - Paris
Exec Producer: Sally Humphries - Rattling Stick, Nancy Gabriel - Wanda Productions
Producer: Sally Humphries
Production Manager: Demelza Jones
PA: Kelly Spacey
Director of Photography: Jess Hall
Art Director: Nick Foley-Oates
1st AD: Jez Oakley
Post Production: The Mill - London
Editor: Richard Orrick - Work Post
Music Composer - Amelia Warner
Production Service Company: Kas Movie Makers - Mumbai
Extra Info: Shot in Goa, India



Type Of Entry: Product & Service
Category: Commercial Public Services
Title: REWIND CITY
Advertiser: ORANGE
Product/Service: TV ON DEMAND
Entrant Company, City: PUBLICIS CONSEIL, Paris
Country: FRANCE
Advertising Agency, City: PUBLICIS CONSEIL, Paris
Country: FRANCE
Executive Creative Director: Olivier Altmann
Copywriter: Olivier Camensuli
Art Director: Frederic Royer
Agency Producer: WAM
Account Supervisor: Valerie Henaff/Marie Wallet/Maylis Pajot/Emilie Alalof
Advertiser's Supervisor: Delphine Ernotte/Nicolas Guiramand/Isabelle Quinlan/Caroline Fortabat
Production Company, City: WANDA PRODUCTIONS, Paris
Country: FRANCE
2nd Production Company, City: RATTLING STICK, London
Country: UNITED KINGDOM
Producer: Nancy Gabriel/Sally Humphries
Director: Ringan Ledwidge
D.O.P/Lighting Cameraman: Jess Hall
Editor: Richard Orrick, workpost
Music - Artist/Title: Amelia Warner
Sound Design/Arrangement: Eric Cervera
Post Production: Mikros images
Other Credits: Telecine: Mick Vincent, The Mill



Synopsis
In a big city bursting with life, a young woman appears crying. She's watching, with tears in her eyes, a bus leaving. The driver suddenly puts the gear in "reverse" and drives backwards, motioning to the driver behind him to move back. The people in the street witnessing the scene start going "backwards" as well. We now see the bus coming backwards back to the place where it was parked. Among the passengers we discover a young handsome man. He walks backwards and embraces the young woman who starts kissing him passionately. What if we could go back in time?

Cannes Lions 2008 Bronze Awards : AT&T : BUTCHER

AT&T Cingular




Type Of Entry: Product & Service
Category: Commercial Public Services
Title: BUTCHER
Advertiser: AT&T
Product/Service: AT&T
Entrant Company: BBDO NEW YORK
Country: USA
Advertising Agency: BBDO NEW YORK
Country: USA
Executive Creative Director: Susan Credle
Creative Director: Darren Wright/David Skinner
Copywriter: Darren Wright/Alex Taylor
Art Director: David Skinner/Jason Stefanik
Agency Producer: Bob Emerson (Executive Producer), Nicole Lundy (Senior Producer)
Account Supervisor: Julie Meyerson
Production Company, City: EPOCH FILMS, New York
Country: USA
Director: Phil Morrison
D.O.P/Lighting Cameraman: Mott Hupfel
Editor: Jim Ulbrich @ Beast
Post Production: Charlex
Other Credits: David Lubars/Bill Bruce (Chief Creative Officers)



Synopsis
On the phone with his supplier, a butcher makes a joke about the man's wife and the silence due to a dropped call causes an awkward moment.

Cannes Lions 2008 Bronze Awards : AT&T : BUTCHER

AT&T Cingular



Type Of Entry: Product & Service
Category: Commercial Public Services
Title: BUTCHER
Advertiser: AT&T
Product/Service: AT&T
Entrant Company: BBDO NEW YORK
Country: USA
Advertising Agency: BBDO NEW YORK
Country: USA
Executive Creative Director: Susan Credle
Creative Director: Darren Wright/David Skinner
Copywriter: Darren Wright/Alex Taylor
Art Director: David Skinner/Jason Stefanik
Agency Producer: Bob Emerson (Executive Producer), Nicole Lundy (Senior Producer)
Account Supervisor: Julie Meyerson
Production Company, City: EPOCH FILMS, New York
Country: USA
Director: Phil Morrison
D.O.P/Lighting Cameraman: Mott Hupfel
Editor: Jim Ulbrich @ Beast
Post Production: Charlex
Other Credits: David Lubars/Bill Bruce (Chief Creative Officers)



Synopsis
On the phone with his supplier, a butcher makes a joke about the man's wife and the silence due to a dropped call causes an awkward moment.

Cannes Lions 2008 Bronze Awards : NETCOM : DOG

NetCom Commercial - Dog vs Girlfriend

Another hilarious NetCom commercial from Norway with English subtitles



Type Of Entry: Product & Service
Category: Commercial Public Services
Title: DOG
Advertiser: NETCOM
Product/Service: TELECOM SERVICE
Entrant Company, City: McCANN NORWAY, Oslo
Country: NORWAY
Advertising Agency, City: McCANN NORWAY, Oslo
Country: NORWAY
Copywriter: Janne Brenda Lysø
Art Director: Stian Johansen
Agency Producer: Beril Holte Rasmussen
Account Supervisor: Monika Augustsson
Advertiser's Supervisor: Christine Henriksen
Production Company, City: 4 1/2, Oslo
Country: NORWAY
Producer: Vigdis Roset
Director: Aksel Hennie
Post Production: Fragments AS
Other Credits: Account Manager: Tone Bøygard



Synopsis
In Norway it's a well known fact that NetCom costumers call each other for free. So, when your dog acidentally phones your girlfriend, and you make a fool of yourself, at least you don't have to worry about the costs.

Cannes Lions 2008 Bronze Awards : MONSTER.COM : STORK

Monster.com - Stork (Cannes Lions 2008)



Type Of Entry: Product & Service
Category: Business Equipment & Services
Title: STORK
Advertiser: MONSTER.COM
Product/Service: JOB SEARCH WEBSITE
Entrant Company: BBDO NEW YORK
Country: USA
Advertising Agency: BBDO NEW YORK
Country: USA
Executive Creative Director: David Lubars/Eric Silver
Copywriter: Reuben Hower
Art Director: Gerard Caputo
Agency Producer: Ed Zazzera/Anthony Curti (Senior Producers), Loren Parkins (Music Producer)
Production Company, City: RATTLING STICK, London
Country: UNITED KINGDOM
Producer: Johnnie Frankel
Director: Daniel Kleinman
D.O.P/Lighting Cameraman: Ben Davis
Editor: Steve Gandolfi (Editor), John Marinis/Chris McKay (Asst. Editors) @ Cut & Run
Music - Artist/Title: Human
Sound Design/Arrangement: Gus Koven (Sound Mixer) @ Stimmung, Tom Jucarone (Mixer) @ Sound Lounge
Post Production: William Bartlett, H. Stanley, D. Seddon, D. Mellor, M. Mellor @ Framestore



Synopsis
A stork endures harsh weather, seas and hungry wolves to protect a baby boy and deliver him to his parents then looks in sadly at the now grown up man in the dead end job.

Cannes Lions 2008 Bronze Awards : CENTRAAL BEHEER ACHMEA : AMBULANCE

Ambulance - 2007 - Centraal Beheer Achmea

In Ambulance zien we het personeel van een ambulance. Deze mannen krijgen een nieuwe dienstauto die veel technische snufjes aan boord heeft. Niet alles is echter als vroeger, met alle gevolgen van dien.



Type Of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: AMBULANCE
Advertiser: CENTRAAL BEHEER ACHMEA
Product/Service: INSURANCE COMPANY
Entrant Company: DDB AMSTERDAM
Country: THE NETHERLANDS
Advertising Agency: DDB AMSTERDAM
Country: THE NETHERLANDS
Creative Director: Martin Cornelissen
Copywriter: Daniël Snelders
Art Director: Niels de Wit
Agency Producer: Vanessa Janssen
Account Supervisor: Marleen Lieferink/Iris Minnema
Advertiser's Supervisor: Rob Mol/Stephan van Slooten
Production Company, City: STINK, London
Country: UNITED KINGDOM
Producer: Nick Landon
Director: Ivan Zacharias
D.O.P/Lighting Cameraman: Jan Velicky/Marc Bechtold
Editor: Filip Malasek
Music - Artist/Title: Warner Music Finland/"Soita Hiljaa Kitarain" & "Jätkän Humppa"
Sound Design/Arrangement: Alfred Klaassen
Post Production: Glassworks



Synopsis
Two Finnish paramedics are very excited to drive their new high tech ambulance. One of the modern electronic devices turns a simple routine job into a painful misunderstanding.

Cannes Lions 2008 Bronze Awards : HEALTH INSURANCE : METAL SHOP

2 of 2 Campaign
Type Of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: METAL SHOP
Advertiser: PACIFIC BLUE CROSS
Product/Service: HEALTH INSURANCE
Entrant Company: DDB CANADA VANCOUVER
Country: CANADA
Advertising Agency: DDB CANADA VANCOUVER
Country: CANADA
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Copywriter: James Lee
Art Director: Dean Lee/Angela Sung
Agency Producer: Sue Bell
Account Supervisor: James Pelletier
Production Company, City: INDUSTRY FILMS, Toronto
Country: CANADA
Producer: Marci Harriot
Director: Adam Goldstein
D.O.P/Lighting Cameraman: John Houtman
Editor: Don Macdonell
Sound Design/Arrangement: Wave Productions
Post Production: JMB Post
Animation: Randy Egan
Other Credits: Colin Weinmaster (Audio House Producer)



Synopsis
To highlight the importance of having health insurance, these ads show how ridiculous it is to take precautions to protect one's possessions before protecting one's health.

Cannes Lions 2008 Bronze Awards : HEALTH INSURANCE : ELEVATOR

1 of 2 Campaign
Type Of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: ELEVATOR
Advertiser: PACIFIC BLUE CROSS
Product/Service: HEALTH INSURANCE
Entrant Company: DDB CANADA VANCOUVER
Country: CANADA
Advertising Agency: DDB CANADA VANCOUVER
Country: CANADA
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Copywriter: James Lee
Art Director: Dean Lee/Angela Sung
Agency Producer: Sue Bell
Account Supervisor: James Pelletier
Production Company, City: INDUSTRY FILMS, Toronto
Country: CANADA
Producer: Marci Harriot
Director: Adam Goldstein
D.O.P/Lighting Cameraman: John Houtman
Editor: Don Macdonell
Sound Design/Arrangement: Wave Productions
Post Production: JMB Post
Animation: Randy Egan
Other Credits: Colin Weinmaster (Audio House Producer)



Synopsis
To highlight the importance of having health insurance, these ads show how ridiculous it is to take precautions to protect one's possessions before protecting one's health.

Cannes Lions 2008 Bronze Awards : GQ : IDEAL MAN

GQ: Ideal man
more ads: http://www.3dreams.pl/

Agency: DDB, Paris
Production Company: La Pac, paris

Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Fabien Teichner
Art Director: Faustin Claverie Agency Producers: Sophie Megrous, Julie Mathiot
Prod Compagny: La Pac
Director: Les Minis Vegas (Minivegas)
Music: Billy Idol "Eyes without a face"
Sound Production: THE



Type Of Entry: Product & Service
Category: Publications & Media
Title: IDEAL MAN
Advertiser: GQ
Product/Service: MEN'S MAGAZINE
Entrant Company: DDB PARIS
Country: FRANCE
Advertising Agency: DDB PARIS
Country: FRANCE
Executive Creative Director: Alexandre Hervé/Sylvain Thirache
Copywriter: Fabien Teichner
Art Director: Faustin Claverie
Agency Producer: Julie Mathiot
Account Supervisor: Jean-Luc Bravi/Pascal Barragué/Anne-Laure Pillet
Advertiser's Supervisor: Xavier Romatet/Anne Boulay/Virginie Mary
Production Company, City: LA PAC, Paris
Country: FRANCE
Director: Minivegas
Music - Artist/Title: Billy Idol
Sound Design/Arrangement: THE
Other Credits: Sophie Mégrous (Head of TV Production & Art Buying)



Synopsis
Does the ideal man exist?

Cannes Lions 2008 Bronze Awards : SCI FI CHANNEL : ADOPT SCI FI

Sci Fi: Adopt
go to http://dropkickmonkey.com/ to see more videos like this

Agency: BETC Euro RSCG
Production: Quad Productions, Paris
Director: Reynald Gresset
Director of photography Arnaud Potier
Post production: Wizz



Type Of Entry: Product & Service
Category: Publications & Media
Title: ADOPT SCI FI
Advertiser: NBC UNIVERSAL GLOBAL NETWORKS
Product/Service: SCI FI CHANNEL
Entrant Company, City: BETC EURO RSCG, Paris
Country: FRANCE
Advertising Agency, City: BETC EURO RSCG, Paris
Country: FRANCE
Creative Director: Stéphane Xiberras
Copywriter: Arnaud Assouline
Art Director: Benjamin Le Breton
Agency Producer: Isabelle Menard
Account Supervisor: Raphael de Andreis
Production Company, City: QUAD, Paris
Country: FRANCE
Director: Reynald Gresset



Synopsis
In this ad we are given a glimpse into the struggles of a lost soul.

Cannes Lions 2008 Bronze Awards : NBA PLAYOFFS : FEAR

There Can Only Be One: Kobe Bryant and Shaquille O'Neal
There can be only one NBA Champion. Kobe Bryant and Shaquille O'Neal embrace fear. The NBA Playoffs begin April 19.
Visit http://www.nba.com/ video for more NBA video.



Type Of Entry: Product & Service
Category: Entertainment & Leisure
Title: FEAR
Advertiser: NATIONAL BASKETBALL ASSOCIATION
Product/Service: NBA PLAYOFFS
Entrant Company, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Advertising Agency, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Executive Creative Director: Jamie Barrett
Creative Director: Ari Weiss (ACD)/Stefan Copiz (ACD)
Copywriter: Craig Mangan/Ari Weiss/Jamie Barrett
Art Director: Jack Woodworth/Stefan Copiz
Agency Producer: Tod Puckett
Account Supervisor: Tanin Blumberg
Production Company, City: BOB INDUSTRIES, Santa Monica
Country: USA
Producer: TK Knowles/Bart Lipton
Director: Dayton/Faris
D.O.P/Lighting Cameraman: Christophe Lanzenberg
Editor: Geoff Hounsell
Post Production: Lost Planet Editorial/EyeBall NYC
Animation: Visual Effects Company: Brickyard VFX/VFX Executive Producer: Kirsten Andersen
Other Credits: VFX Supervisor: Geoff McAuliffe/VFX Producer: Kirsten Andersen, Diana Young, Amy Appleton/VFX Artists: Geoff McAuliffe, Mandy Sorenson, Jimi Simmons,P



Synopsis
For the 2008 NBA playoffs, we developed a campaign that focussed on intense competition. Specifically, the intense competition that comes from the sixteen best basketball teams in the world battling for one championship. We travelled across the country shooting the top players from each of the teams that would advance to the playoffs. This gave us an extremely modular campaign that delivered new spots for each match-up that occurred as the postseason unfolded. This campaign also marks the first year that the NBA, TNT, ESPN and ABC all ran the same creative to promote the playoffs.

NBA Finals 2008 There Can Only Be One [All Version]



compilation of the "there can only be one" commercials

nash/kidd
after 82 games
there's part of you that wonders if you anything left
if you have anything more to give
but somehow
from somewhere
you find it
you dig deeper
you have to
because if you don't
you go home

bryant/oneal
there's so many emotions at the end of the season
nobody likes to talk about it
but one of them is fear
fear that you've come this far
and it could all end
the dream
could die
but me
i like the fear
it means
i'm close
it means
i'm ready

james/garnett
i've dreamed about winning it all
since i was probably 9 years old
i remember seeing jordan win it all
i made up my mind right then
that was gonna be me
that i was gonna be part of that
some dreams fade over time
but not this one

howard/paul
we're gonna win
yeah
that's not me bragging
that's me believing
that's me believing
in myself
and my teammates
and trust me
you ask anyone who's ever won a ring
anyone who's ever been a champion
they believed too
we're not here to lose

Cannes Lions 2008 Bronze Awards : CYLOOP MUSIC WEBSITE : PANTS

Comercial de Cyloop premiado en Cannes


Type Of Entry: Product & Service
Category: Entertainment & Leisure
Title: PANTS
Advertiser: HOODINY
Product/Service: CYLOOP MUSIC WEBSITE
Entrant Company, City: LA COMUNIDAD, Miami Beach
Country: USA
Advertising Agency, City: LA COMUNIDAD, Miami Beach
Country: USA
Executive Creative Director: Jose Molla/Joaquin Molla
Creative Director: Leo Prat/Ricky Vior
Copywriter: Gustavo Lauria
Art Director: Alvaro Ramos
Agency Producer: Lauria Malaga
Account Supervisor: Marcela Maurer
Production Company, City: NUNCHAKU CINE, Buenos Aires
Country: ARGENTINA
Producer: Nadia Lozano
Director: Nicolas Kasakoff/Sebastian Schor
D.O.P/Lighting Cameraman: Nicolas Trovato
Editor: Jorge Vallejo/Circolo Edit
Music - Artist/Title: Craig Deleon/Tour 74
Post Production: Circolo Edit/Maria Paula Ruiz-Cantarel



Synopsis
During a tour of his house, a rapper has an unfortunate fall down the stairs.

Cannes Lions 2008 Bronze Awards : Dortmund Philharmonic - Symphony In Red (Cannes Lions 2008)

Dortmund Concert Hall: Symphony in Red
The Dortmund concert Hall shows us its fluid symphony roster, one of 50 spots and campaigns being picked for Cannes stardom on the 2008 Leo Burnett Cannes Prediction Reel.



Type Of Entry: Product & Service
Category: Entertainment & Leisure
Title: SYMPHONY IN RED
Advertiser: CONCERT HALL DORTMUND
Product/Service: CONCERT HALL DORTMUND - SEASON 2007/2008
Entrant Company, City: JUNG von MATT, Hamburg
Country: GERMANY
Advertising Agency, City: JUNG von MATT, Hamburg
Country: GERMANY
Executive Creative Director: Wolf Heumann
Creative Director: Sascha Hanke/Timm Hanebeck
Copywriter: Michael Okun/Moritz Grub
Art Director: Sascha Hanke/Timm Hanebeck
Agency Producer: Alexander Schillinsky/Hermann Krug
Account Supervisor: Nina Gerwing/Lena Frers
Advertiser's Supervisor: Milena Ivkovic
Production Company, City: SEHSUCHT, Hamburg
Country: GERMANY
Producer: Andreas Coutsoumbelis/Martin Woelke
Director: Niko Tziopanos
D.O.P/Lighting Cameraman: Bea Wellenbrock/Alex Heyer/Valentin Heun
Music - Artist/Title: Fazil Say
Post Production: SEHSUCHT Hamburg
Animation: Niko Tziopanos/Alex Heyer/Martin Hess



Synopsis
The artists featured at the concert house are distinguished first and foremost by their passionate devotion to music. They truly have "music in the their blood" - the tagline of the film. For two minutes the film envelops viewers in a thrilling world awash with blood and music.

Cannes Lions 2008 Bronze Awards : Dortmund Philharmonic - Symphony In Red (Cannes Lions 2008)

Dortmund Philharmonic - Symphony In Red (Cannes Lions 2008)



Type Of Entry: Product & Service
Category: Entertainment & Leisure
Title: SYMPHONY IN RED
Advertiser: CONCERT HALL DORTMUND
Product/Service: CONCERT HALL DORTMUND - SEASON 2007/2008
Entrant Company, City: JUNG von MATT, Hamburg
Country: GERMANY
Advertising Agency, City: JUNG von MATT, Hamburg
Country: GERMANY
Executive Creative Director: Wolf Heumann
Creative Director: Sascha Hanke/Timm Hanebeck
Copywriter: Michael Okun/Moritz Grub
Art Director: Sascha Hanke/Timm Hanebeck
Agency Producer: Alexander Schillinsky/Hermann Krug
Account Supervisor: Nina Gerwing/Lena Frers
Advertiser's Supervisor: Milena Ivkovic
Production Company, City: SEHSUCHT, Hamburg
Country: GERMANY
Producer: Andreas Coutsoumbelis/Martin Woelke
Director: Niko Tziopanos
D.O.P/Lighting Cameraman: Bea Wellenbrock/Alex Heyer/Valentin Heun
Music - Artist/Title: Fazil Say
Post Production: SEHSUCHT Hamburg
Animation: Niko Tziopanos/Alex Heyer/Martin Hess



Synopsis
The artists featured at the concert house are distinguished first and foremost by their passionate devotion to music. They truly have "music in the their blood" - the tagline of the film. For two minutes the film envelops viewers in a thrilling world awash with blood and music.

Cannes Lions 2008 Bronze Awards : AMERICAN AIRLINES : TEAM BUILDING

American Airlines - Award winning commercial


Type Of Entry: Product & Service
Category: Travel, Transport & Tourism
Title: TEAM BUILDING
Advertiser: AMERICAN AIRLINES
Product/Service: AIRLINE
Entrant Company, City: TM ADVERTISING, Dallas
Country: USA
Advertising Agency, City: TM ADVERTISING, Dallas
Country: USA
Executive Creative Director: Chief Creative Officer: Jim Walker
Creative Director: Group Creative Director: Bill Oakley/Creative Director:Shep Kellam
Copywriter: Tom Demetriou
Art Director: Andy Mahr
Agency Producer: Hal Dantzler
Production Company, City: MOXIE PICTURES, Santa Monica
Country: USA
Director: Frank Todaro
Editor: Jack Waldrip, Charlie Uniform Tango
Other Credits: Chief Creative Officer: Jim Walker



Synopsis
The Corporate Team Building Workshop. Just the sound of it causes business people to shudder; the humiliating activities, those unpleasant co-workers. Can there be any better reason to fly than to escape this agony? Here, two executives make an early departure thanks to American Airlines.

Link: http://www.canneslions.com/winners/film/win_4_3_01564.htm

Cannes Lions 2008 Bronze Awards : BOOTS : MOMENT OF TRUTH

Boots 'Moment of Truth' Summer Ad (The Long Version)
A girl faces the most dreaded moment of the year.



Type Of Entry: Product & Service
Category: Retail Stores
Title: MOMENT OF TRUTH
Advertiser: BOOTS
Product/Service: BOOTS
Entrant Company, City: MOTHER, London
Country: UNITED KINGDOM
Advertising Agency, City: MOTHER, London
Country: UNITED KINGDOM
Creative Director: Robert Saville/Mark Waites/Damon Collins
Copywriter: Hermeti Balarin
Art Director: Ana Balarin
Agency Producer: Angela Eleini/Mike Clear
Production Company, City: ANONYMOUSCONTENT@INDEPENDENT, London
Country: UNITED KINGDOM
2nd Production Company, City: EXIT FILMS, Melbourne
Country: AUSTRALIA
Producer: Chris Barrett/Karen Sproul
Director: Garth Davies
D.O.P/Lighting Cameraman: Greig Fraser
Editor: Jack Hutchings @ The Whitehouse
Post Production: The Mill



Synopsis
The brief was to drive young women into Boots for their summer beauty shopping as they prepare to holiday abroad. The idea is based on the insight that, for most women, the first day of summer holiday is a moment to be dreaded. After months of being hidden under heavy winter clothes, they'll have to reveal their bodies in public wearing just a tiny piece of fabric. The film features a packed beach falling silent to watch a young woman as she strips down to her bikini. Luckily, she looks gorgeous because she's done her beauty shopping at Boots.

Cannes Lions 2008 Bronze Awards : Chevrolet Luv Dmax " Make your own road " : Hail

Chevrolet Luv Dmax " Make your own road "


Type Of Entry: Product & Service
Category: Other Vehicles, Auto Products & Services
Title: HAIL
Advertiser: CHEVROLET
Product/Service: LUV DMAX TRUCK
Entrant Company, City: McCANN ERICKSON COLOMBIA, Bogota
Country: COLOMBIA
Advertising Agency, City: McCANN ERICKSON COLOMBIA, Bogota
Country: COLOMBIA
Executive Creative Director: Samuel Estrada
Creative Director: Armando Rico
Copywriter: Armando Rico/Fernando Gómez
Art Director: Cesar Meza/Camilo Cañizares
Account Supervisor: Catalina Sanchez/Jaime Suarez
Advertiser's Supervisor: Angela Durán
Production Company, City: McCANN ERICKSON COLOMBIA, Bogota
Country: COLOMBIA
D.O.P/Lighting Cameraman: Karen Roa
Editor: Javier Pinilla



Synopsis
We've been trying to show off the full performance of the Luv Dmax 4x4 through visually high-impact print and outdoor campaigns, but this climate coincidence was the perfect chance to put this visual impact in a TV spot under the established campaign performance concept: "make your own road", and it was made with home video material from a casual watcher during this incredible hailstorm.

Cannes Lions 2008 Bronze Awards : Volkswagen : FINANCE DIRECTOR

Type Of Entry: Product & Service
Category: Other Vehicles, Auto Products & Services
Title: FINANCE DIRECTOR
Advertiser: VOLKSWAGEN
Product/Service: AUTOMOBILE MANUFACTURER
Entrant Company, City: DDB NEW ZEALAND, Auckland
Country: NEW ZEALAND
Advertising Agency, City: DDB NEW ZEALAND, Auckland
Country: NEW ZEALAND
Executive Creative Director: Toby Talbot
Copywriter: Paul Hankinson
Art Director: Pete Thompson
Agency Producer: Executive TV Producer: Judy Thompson/Agency Producer: Pip Mayne
Account Supervisor: Paul Wilson
Advertiser's Supervisor: Dean Sheed
Production Company, City: AUTOMATIC, Auckland
Country: NEW ZEALAND
Producer: Declan Cahill
Director: Greg Wood
Other Credits: Scott Wallace / Duncan Blomfield - DDB



Synopsis
5% finance on all Golfs, Jettas and Passats. Great for the consumer, not so good for the guy who thought it up.

Cannes Lions 2008 Bronze Awards : AUDI R8 : CONSTRUCTION

Audi R8 TV Ad: The slowest car we've ever built



Type Of Entry: Product & Service
Category: Cars
Title: CONSTRUCTION
Advertiser: AUDI UK
Product/Service: AUDI R8
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Creative Director: Nick Kidney/Kevin Stark
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Producer: Jane Bessey
Account Supervisor: David Webster/Bill Scott
Advertiser's Supervisor: Chris Hawken
Production Company, City: PARTIZAN, London
Country: UNITED KINGDOM
Producer: Russell Curtis
Director: Olivier Gondry
D.O.P/Lighting Cameraman: Alex Barber
Editor: Johno at Final Cut
Music - Artist/Title: Simone White/"The Beep Beep Song"
Sound Design/Arrangement: Domino Publishing
Post Production: The Mill



Synopsis
The R8 is Audi's fastest production car they've ever produced, but because it is mainly built by hand, it takes the longest time to construct. The film showcases this process by showing Audi engineers assembling the car in two days, using an innovative film technique that captures their movement through time.

Link: http://www.canneslions.com/winners/film/win_4_3_03801.htm

Making Of Audi R8 Construction TV Ad

Cannes Lions 2008 Bronze Awards : VW GOLF : ENJOY THE EVERYDAY

New VW Golf Ad. Enjoy the everyday
New ad for the Volkswagen Golf. The track for the advert, made up from the sounds recorded in and around the Golf on the shoot was composed and produced by Paul Hartnoll of Orbital. Made by advertising agency DDB London.



Type Of Entry: Product & Service
Category: Cars
Title: ENJOY THE EVERYDAY
Advertiser: VOLKSWAGEN
Product/Service: VW GOLF
Entrant Company: DDB LONDON
Country: UNITED KINGDOM
Advertising Agency: DDB LONDON
Country: UNITED KINGDOM
Executive Creative Director: Jeremy Craigen
Creative Director: Jeremy Craigen
Copywriter: Graeme Hall/Noah Regan
Art Director: Graeme Hall/Noah Regan
Agency Producer: Richard Chambers
Account Supervisor: Louise Garner/Matt Ross
Advertiser's Supervisor: Morna Steel
Production Company, City: OUTSIDER, London
Country: UNITED KINGDOM
Producer: Zeno Campbell-Salmon
Director: Scott Lyon
D.O.P/Lighting Cameraman: John Mathieson
Editor: Art (Speade)
Music - Artist/Title: Paul Hartnoll/"Better Everyday"
Sound Design/Arrangement: James Saunders (Jungle)
Post Production: Neil (The Mill)



Synopsis
This advert is for the VW Golf.

Link: http://www.canneslions.com/winners/film/win_4_3.htm

Making of Volkswagen Golf 'Enjoy the Everyday' TV advert
This is the making of the Volkswagen Golf 'Enjoy the Everyday' TV advert

Cannes Lions 2008 Bronze Awards : RENAULT : NEVERENDING ROAD

Never ending road

Spot publicitario de Renault Mégane dirigido por Marcelo Burgos y producido por Garlic.



Type Of Entry: Product & Service
Category: Cars
Title: NEVERENDING ROAD
Advertiser: RENAULT
Product/Service: RENAULT MÉGANE GT
Entrant Company, City: PUBLICIS COMUNICACION ESPANA, Madrid
Country: SPAIN
Advertising Agency, City: PUBLICIS COMUNICACION ESPANA, Madrid
Country: SPAIN
Executive Creative Director: Marcelo Vergara/Fabio Mazía
Copywriter: Esteban Minoyetti
Art Director: Lucas Cambiano
Agency Producer: Héctor Palacio
Account Supervisor: Daniele Cicini
Advertiser's Supervisor: Carlos Izquierdo/Adela Perez
Production Company, City: GARLIC FILMS, Madrid
Country: SPAIN
Producer: Alvaro Gorospe
Director: Marcelo Burgos
Sound Design/Arrangement: Sonodigi
Post Production: Serena



Synopsis
The spot starts playing the music of the 'Neverending Story' film, but the lyrics are different. In a magic environment, the lyrics describe how wonderful the difficulties in the way are, while these difficulties become more and more absurd. Finally, we find out that is the new Renault Megane driver, on a kind of a toll gate, who is choosing this absurd way full of obstacles to probe all the car's advantages. The lady who attends him at the toll gate asks for his orders singing the song. At the end, we hear the claim: 'Choose the most difficult way'.

Link: http://www.canneslions.com/winners/film/win_4_2_01357.htm


Making of Renault Megane Never Ending Road.
Making of del spot publicitario para el Renault Megane realizado por Marcelo Burgos de Garlic.

Cannes Lions 2008 Bronze Awards : VW GOLF UNITED : BRAND NEW

Type Of Entry: Product & Service
Category: Cars
Title: BRAND NEW
Advertiser: VOLKSWAGEN
Product/Service: VW GOLF UNITED
Entrant Company, City: AGENCE .V., Saint Ouen
Country: FRANCE
Advertising Agency, City: AGENCE .V., Saint Ouen
Country: FRANCE
Creative Director: Christian Vince
Copywriter: Pierre Riess
Art Director: Romain Guillon
Agency Producer: Corinne Persch
Account Supervisor: Alban Callet/Nathalie Cortial/Sophie Labat
Advertiser's Supervisor: Thierry Lespiaucq/Olivier Bizot/Olivier Battut
Production Company, City: LES TELECREATEURS, Paris
Country: FRANCE
Director: David Horowitz



Synopsis
With the traditional Volkswagen tone & style, this campaign focuses on the attractiveness of a Polo TDI at less than 10000€. The TV commercial shows someone so surprised by the price of the Polo that she thinks it must be a second hand car. The film is the first to initiate a new advertising saga typical of Volkswagen.

Link: http://www.canneslions.com/winners/film/win_4_2_01517.htm

Cannes Lions 2008 Bronze Awards : NIKE : LEAVE NOTHING

Nike Leave Nothing Commercial (Full HD version)

This is possibly the most adrenalyne pumping commercial ever. Directed by Michael Mann, this commercial stars Shawne Merriman (San Diego Chargers)and Steven Jackson (St. Louis Rams). The music is the song "Promentory" from The Last of the Mohicans. This video is available for download at http://rs167.rapidshare.com/files/54610047/tvspot_1.flv for Flash player, and yes, it's High Def!To convert this video for an iPod or PSP, get PSP Video 9 (it's free) and convert it through that. Luckily, Flash Files are convertable to Mpeg4's, which is what the iPod uses for video.I dunno about you, but this commercial makes me wanna get out there (during a thunderstorm, in the middle of winter without a coat) and play some FOOTBAWL!!!



Type Of Entry: Product & Service
Category: Clothing, Footwear & Accessories
Title: LEAVE NOTHING
Advertiser: NIKE
Product/Service: NIKE FOOTBALL
Entrant Company, City: WIEDEN+KENNEDY, Portland
Country: USA
Advertising Agency, City: WIEDEN+KENNEDY, Portland
Country: USA
Executive Creative Director: Steve Luker, Jelly Helm
Creative Director: Alberto Ponte, Jeff Williams
Copywriter: Alberto Ponte
Art Director: Ryan O'Rourke
Agency Producer: Kevin Diller
Account Supervisor: Alberto Escobedo
Advertiser's Supervisor: Adam Roth
Production Company, City: ALTURAS REDFISH FILMS, Santa Monica
Country: USA
Director: Michael Mann
Editor: Haines Hall



Synopsis
Our TV spot followed two football players (Shawne Merriman and Steven Jackson) through the course of a season, and captured the ferocity at which the game is played. These modern day warriors do whatever it takes to finish strong on every single play.

Link: http://www.canneslions.com/winners/film/win_4_2_01911.htm

Cannes Lions 2008 Bronze Awards : SATINELLE ICE EPILATOR : KARIS

Satinelle
"Being a man, I can't take pain."New ad from Philips Satinelle Ice Epilator.


Type Of Entry: Product & Service
Category: Toiletries
Title: KARIS
Advertiser: PHILIPS
Product/Service: SATINELLE ICE EPILATOR
Entrant Company: DDB LONDON
Country: UNITED KINGDOM
Advertising Agency: DDB LONDON
Country: UNITED KINGDOM
Executive Creative Director: Neil Dawson
Creative Director: Neil Dawson
Copywriter: Neil Dawson/Tim Charlesworth
Art Director: Michael Kaplan
Agency Producer: Richard Chambers
Account Supervisor: Roger Trollope/Raffaella Volpe/Zoe Hinckley/Catherine Barr
Advertiser's Supervisor: Gary Raucher/Joost Rombout/Abbie Oguntade
Production Company, City: SONNY, London
Country: UNITED KINGDOM
Producer: Helen Kenny
Director: Frederik Bond
D.O.P/Lighting Cameraman: Wyatt Trott
Editor: Tim Thornton Allen (Marshall Street)
Music - Artist/Title: Morgan Van Dam feat. Kate Walsh
Post Production: Framestore
Other Credits: Head Of Art: Grant Parker



Synopsis
Satinelle Ice has an ice pack which makes it the most gentle epilator around.

Link: http://www.canneslions.com/winners/film/win_4_2_04625.htm

Cannes Lions 2008 Bronze Awards : CLEARASIL ULTRA KIT : AUDITORIUM

Type Of Entry: Product & Service
Category: Cosmetics & Beauty
Title: AUDITORIUM
Advertiser: RECKITT BENCKISER
Product/Service: CLEARASIL ULTRA KIT
Entrant Company, City: EURO RSCG WORLDWIDE, New York
Country: USA
Advertising Agency, City: EURO RSCG WORLDWIDE, New York
Country: USA
Executive Creative Director: Jeff Kling, Michael Lee
Creative Director: Israel Garber/Dave Arnold
Copywriter: Jason Kreher
Art Director: Dave Arnold
Agency Producer: Dan Fried
Production Company, City: OPC, Toronto
Country: CANADA
Producer: Harland Weisz
Director: Brian Lee Hughes
D.O.P/Lighting Cameraman: Marcelo Durst
Editor: Scott Gibney (Outside Editorial, New York)
Sound Design/Arrangement: Berwyn Editorial, New York (Audio)/Eric Thompson (Mixer)
Other Credits: Jeff McDougall (Line Producer)



Synopsis
The May Cause Confidence campaign focused on one key insight - teens admire those who do or say exactly what they want without fear of consequences. Our TV spots took "real" teens and portrayed them as irreverent as possible in real and culturally relevant scenarios. The result: relatable humour imparted by the confidence of having clear skin. Clearasil may cause confidence.

Link: http://www.canneslions.com/winners/film/win_4_2_04464.htm

Cannes Lions 2008 Bronze Awards : AXE QUAKE DEODORANT : QUAKE

Type Of Entry: Product & Service
Category: Cosmetics & Beauty
Title: QUAKE
Advertiser: UNILEVER
Product/Service: AXE QUAKE DEODORANT
Entrant Company, City: VEGAOLMOSPONCE, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: VEGAOLMOSPONCE, Buenos Aires
Country: ARGENTINA
Executive Creative Director: Hernán Ponce
Copywriter: Mario Crudele
Art Director: Martín Ponce
Agency Producer: Roberto Carsillo/Selva Dinelli
Account Supervisor: Néstor Ferreyro
Advertiser's Supervisor: Pablo Gazzera/Tomás Marcenaro/Victor Fernandez Lahorde/Fernando Laratro
Production Company, City: REBOLUCION, Buenos Aires
Country: ARGENTINA
Producer: Patricio Alvarez Casado
Director: Armando Bo
Music - Artist/Title: Animal Music
Sound Design/Arrangement: La Casa Post Sound
Post Production: Metrovisión
Other Credits: Client Services Director: Vanina Rudaeff / Brand Planning Director: Diego Luque



Synopsis
The commercial starts in a solarium. It is still daytime and we see a lot of people treating themselves to a drink. The place is quite large and has a huge pool. There is a guy standing next to the stairs. When a girl approaches him, we start hearing his heart beat. Then he places his hand on the wall and little by little the whole place starts falling apart. But he stays dry and calm to get the girl thanks to the new Axe Pulse.

Link: http://www.canneslions.com/winners/film/win_4_2_00859.htm

Cannes Lions 2008 Bronze Awards : OXYRIDE BATTERIES : SPEED

Type Of Entry: Product & Service
Category: Household: Other
Title: SPEED
Advertiser: MATSUSHITA ELECTRIC INDUSTRIAL CO.
Product/Service: OXYRIDE BATTERIES
Entrant Company, City: HAT, Tokyo
Country: JAPAN
Advertising Agency, City: HAKUHODO, Tokyo
Country: JAPAN
Creative Director: Yoichi Miura/Toshikazu Ieda
Copywriter: Toshiya Inoue/Kan Ishii/Kosuke Masuda
Account Supervisor: Yasuo Endo
Production Company, City: HAT, Tokyo
Country: JAPAN
Producer: Shoji Matsui
Director: Yuji Oishi
D.O.P/Lighting Cameraman: Hitoshi Kato/Yoshitaka Shimamura
Music - Artist/Title: B-DASH
Post Production: Image Studio109
Other Credits: Editors: Suichi Endo/Kenjiro Mori / Special Car Production: Osaka Sangyo University Solar Car Team



Synopsis
Following the success of last year's campaign, in which we made a man fly on the power of AA Oxyride batteries alone, we developed a racing car that runs on Oxyride batteries and accomplished a Guinness World Record of 105.9km/h, certified as "the fastest car running on dry battery". Ordinary AA batteries drive toy cars; Oxyride is so powerful it can even drive a racing car.

Link: http://www.canneslions.com/winners/film/win_4_2_10030.htm

Cannes Lions 2008 Bronze Awards : OMO LAUNDRY DETERGENT : ROBOBOY

OMO: Roboboy
Long forgotten and abandoned in a closet, a child's toy robot is awakened by splashes of mud from a dog and takes its first tentative steps into the outside world. Limb by limb the toy takes on more and more human characteristics as it splashes in puddles until magically the transformation is complete and the toy is revealed as a young boy.



Type Of Entry: Product & Service
Category: Household: Cleaning Products
Title: ROBOBOY
Advertiser: UNILEVER
Product/Service: OMO LAUNDRY DETERGENT
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Executive Creative Director: John O'Keeffe
Copywriter: Alex Grieve
Art Director: Adrian Rossi
Agency Producer: Helen Powlette
Account Supervisor: Laura Ward-Ongley
Advertiser's Supervisor: Global DIG Vice President: Aline Santos
Production Company, City: BIKINI, London
Country: UNITED KINGDOM
Producer: Dominic Wilcox
Director: Philippe Andre
D.O.P/Lighting Cameraman: Julien Whatley
Editor: Rich Orrick/Work
Music - Artist/Title: Rachael Portman/"Roboboy"
Sound Design/Arrangement: Aaron Reynolds (Wave)
Post Production: The Mill
Animation: The Mill



Synopsis
Roboboy is magically brought to life by dirt. As he starts to play and discover the world he gets dirty, and the more dirty he gets, the more he becomes like a child. Finally, Roboboy's greatest wish comes true. He becomes a real boy. Dirt is good, because only by being allowed to get dirty and experience the world can a child truly become a child.

Link: http://www.canneslions.com/winners/film/win_4_2_03797.htm

Cannes Lions 2008 Bronze Awards : TONIC WATER : KISSES

Kisses -BBDO Argentina for Pepsi Beverages/Paso de los Toros.
"Kisses" was developed by BBDO Argentina for Paso de los Toros, tonic water of Pepsico Beverages Argentina. It was first aired in St. Valentine's day.



Type Of Entry: Product & Service
Category: Non-Alcoholic Drinks
Title: KISSES
Advertiser: PEPSICO BEVERAGES ARGENTINA
Product/Service: TONIC WATER
Entrant Company, City: BBDO ARGENTINA, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: BBDO ARGENTINA, Buenos Aires
Country: ARGENTINA
Executive Creative Director: R. Grau/ R. Rodríguez Cohen/ P. Alvarez Travieso/ G. Vecino
Copywriter: Joaquin Espagnol
Art Director: Miguel Usandivaras
Agency Producer: Verónica Zeta / Carlos Cavaciocchi
Account Supervisor: Daniel Albamonte / Cecilia Pacifico
Advertiser's Supervisor: Andrea Alvares/ Martin Cortabarria/ Alessandra Castro
Production Company, City: AWARDS CINE, Buenos Aires
Country: ARGENTINA
Producer: Rambo Damiano
Director: Gomez Aparicio/ Varone/Perez Veiga/ Kalina
Editor: Federico Peretti
Music - Artist/Title: CCCI/ Lost in your eyes
Sound Design/Arrangement: CCCI
Post Production: Awards Post



Synopsis
For Valentine's Day, the spot was launched for Paso de los Toros, the tonic water of Pepsico Beverages. Using the concept "Cut it out with the sweetness, sweetness doesn't quench your thirst", the spot aims at separating the brand as the best choice in the sweet soft drinks segment. In the local market, Paso de los Toros has been quenching the thirst with more intense and more acid flavors for years and has positioned itself as the different soft drink in a world where sweetness reigns.

Link: http://www.canneslions.com/winners/film/win_4_1_01410.htm

Cannes Lions 2008 Bronze Awards : Smirnoff vodka "SEA"

Type Of Entry: Product & Service
Category: Alcoholic Drinks
Title: SEA
Advertiser: DIAGEO
Product/Service: SMIRNOFF VODKA
Entrant Company, City: JWT, London
Country: UNITED KINGDOM
Advertising Agency, City: JWT, London
Country: UNITED KINGDOM
Executive Creative Director: Nick Bell
Creative Director: Jonathan Budds/Anita Davis
Copywriter: Adam Griffin/Rob Spicer
Art Director: Rob Spicer/Adam Griffin
Agency Producer: Sarah Patterson
Account Supervisor: Miranda Pountney
Advertiser's Supervisor: Anita Robinson, Brand Director
Production Company, City: RATTLING STICK, London
Country: UNITED KINGDOM
Producer: Johnnie Frankel
Director: Daniel Kleinman
D.O.P/Lighting Cameraman: Alwin Kulcher
Editor: Steve Gandolphi
Music - Artist/Title: Soundtree. 'Celebrare'
Sound Design/Arrangement: Wave
Post Production: Framestore CFC
Other Credits: Production Assistant - Jodie Sibson



Synopsis
In the name of extraordinary purification, the sea rids itself from an incredible range of impurities.

Link: http://www.canneslions.com/winners/film/win_4_1_01776.htm

Cannes Lions 2008 Bronze Awards : Guinness - Tipping Point

The new Guinness ad, directed by Bravia-balls guy Nicolai Fuglsig. Cost a mere 15 (fifteen, that is) million euro. And still the result is an ok commercial, but rather flat & unimaginative. Won't become a classic.




Type Of Entry: Product & Service
Category: Alcoholic Drinks
Title: TIPPING POINT
Advertiser: DIAGEO
Product/Service: DRAUGHT GUINNESS
Entrant Company, City: ABBOTT MEAD VICKERS BBDO, London
Country: UNITED KINGDOM
Advertising Agency, City: ABBOTT MEAD VICKERS BBDO, London
Country: UNITED KINGDOM
Executive Creative Director: Paul Brazier
Copywriter: Angus MacAdam/Paul Jordan
Art Director: Paul Jordan/Angus Macadam
Agency Producer: Carol Powell
Production Company, City: MJZ, London
Country: UNITED KINGDOM
Producer: Suza Horvat
Director: Nicolai Fuglsig



Synopsis
A whole town plays dominoes with various objects which reveals a large glass of Guinness.

Link: http://www.canneslions.com/winners/film/win_4_1_02594.htm

Cannes Lions 2008 Bronze Awards : Guinness - Tipping Point

The new Guinness ad, directed by Bravia-balls guy Nicolai Fuglsig. Cost a mere 15 (fifteen, that is) million euro. And still the result is an ok commercial, but rather flat & unimaginative. Won't become a classic.



Type Of Entry: Product & Service
Category: Alcoholic Drinks
Title: TIPPING POINT
Advertiser: DIAGEO
Product/Service: DRAUGHT GUINNESS
Entrant Company, City: ABBOTT MEAD VICKERS BBDO, London
Country: UNITED KINGDOM
Advertising Agency, City: ABBOTT MEAD VICKERS BBDO, London
Country: UNITED KINGDOM
Executive Creative Director: Paul Brazier
Copywriter: Angus MacAdam/Paul Jordan
Art Director: Paul Jordan/Angus Macadam
Agency Producer: Carol Powell
Production Company, City: MJZ, London
Country: UNITED KINGDOM
Producer: Suza Horvat
Director: Nicolai Fuglsig



Synopsis
A whole town plays dominoes with various objects which reveals a large glass of Guinness.

Link: http://www.canneslions.com/winners/film/win_4_1_02594.htm

Cannes Lions 2008 Bronze Awards : CARLTON DRAUGHT BEER : SKYTROOP

Carlton Draught Skytroop Show
Check out the all-new skytroop show. It's big. It's exciting. And it's the latest death-defying spectacle from Carlton Draught.



Type Of Entry: Product & Service
Category: Alcoholic Drinks
Title: SKYTROOP
Advertiser: FOSTER'S GROUP
Product/Service: CARLTON DRAUGHT BEER
Entrant Company: CLEMENGER BBDO MELBOURNE
Country: AUSTRALIA
Advertising Agency: CLEMENGER BBDO MELBOURNE
Country: AUSTRALIA
Executive Creative Director: James McGrath
Creative Director: Ant Keogh/Grant Rutherford
Copywriter: Ant Keogh
Art Director: Grant Rutherford
Agency Producer: Julie Rutherford
Account Supervisor: Paul McMillan/Phil Baker/Helen Fitzsimons
Production Company, City: PLAZA FILMS, Sydney
Country: AUSTRALIA
Producer: Peter Masterton
Director: Paul Middleditch
D.O.P/Lighting Cameraman: Danny Ruhlmann/Simon Hammond/Shane Sparkes (aerials)
Editor: Peter Whitmore/The Editors
Music - Artist/Title: Beethoven/Symphony No. 9
Sound Design/Arrangement: Nigel Scott/Michael Hedges (Park Road Post Production)
Post Production: Animal Logic



Synopsis
Miles above a sports stadium, a massive cargo plane jettisons a 50-foot-high steel 'glass' of Carlton Draught which tumbles earthward. From this vessel, hundreds of guys wearing bright yellow jumpsuits parachute out creating various formations to an adoring crowd below. The team land successfully; however the massive 'glass' misses the stadium and goes on to wreak havoc in the surrounding suburbs. Cut to a "pack shot": the 50 foot glass of Carlton Draught jammed into the side of a house. Tagline: Made from beer.

Link: http://www.canneslions.com/winners/film/win_4_1_00805.htm

Cannes Lions 2008 Bronze Awards : KELLOGG'S : CONSTRUCTION

All-Bran Construction Worker.
The All-Bran Cereal 10 Day Challenge Construction Worker explains how All-Bran regulates him. Notice the pole sliding from the hole, the barrels rolling out from his behind, and best of all the Dump Truck drops a load...



Type Of Entry: Product & Service
Category: Sweet Foods & Snacks
Title: CONSTRUCTION
Advertiser: KELLOGG'S
Product/Service: ALL-BRAN CEREAL
Entrant Company, City: LEO BURNETT USA, Chicago
Country: USA
Advertising Agency, City: LEO BURNETT USA, Chicago
Country: USA
Executive Creative Director: Mark Oosthuizen/Dave Linne
Copywriter: Avery Gross
Art Director: Brian Shembeda
Agency Producer: Scott Gould
Production Company, City: BISCUIT FILMWORKS, Los Angeles
Country: USA
Director: Noam Murro
D.O.P/Lighting Cameraman: Jeff Cutter
Editor: Avi Oron (Bikini Edit NY)
Music - Artist/Title: Extreme/The LA LA Song
Post Production: SOLDESIGNFX, Chicago
Animation: SOLDESIGNFX, Chicago
Other Credits: Chief Creative Officer: John Condon



Synopsis
A construction worker strolls through his work site raving about the effects of Kellogg's All Bran cereal, while in the background, a series of visual metaphors subtly make the same point.

Link: http://www.canneslions.com/winners/film/win_4_1_01590.htm