Friday, 25 April 2008

Film Lion 2008 Detail




NOTE: You may not enter the same film in both A. Product & Service and B. Other Film Content.

A. PRODUCT & SERVICE

The Product & Service categories below are intended for film content which is designed for transmission on television/cinema or in public areas. The maximum length of a film entry in these categories is 180 seconds.

You may enter each film in only one Product & Service category. However, you may also additionally enter the same film in A28. BEST USE OF MUSIC. You can also enter your film only in A28. BEST USE OF MUSIC if you prefer.

A01. Savoury foods
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads

A02. Sweet foods & snacks
Chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, crackers, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, desserts, ice cream

A03. Alcoholic drinks
Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs

A04. Non-alcoholic drinks
Coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters, flavoured milk

A05. Household: Cleaning products
Clothing detergents, fabric softeners, dishwashing detergents, cleaning products, air fresheners

A06. Household: Other
Insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), adhesives, fertilisers, shoe polish, kitchen roll, varnish & wood protectors, paint, kitchen rolls

A07. Home appliances & furnishings
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, doors & windows, heaters, air conditioners, lamps, clocks, home security products, smoke detectors, tools, garden tools, machinery & products

A08. Cosmetics & beauty
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, hair-dyes, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers

A09. Toiletries
Toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, nappies, razors & shaving products, hairbrushes, combs, wigs, hair removal products

A10. Pharmacy
OTC medicines & tablets, prescription drugs, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, contact lenses, hearing aids

A11. Clothing, footwear & accessories
Day, evening & nightwear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewellery, watches, luggage, handbags, fashion & designer sunglasses & spectacle frames

A12. Miscellaneous
Pet food & pet care products, gifts & greetings cards, pens and personal stationery, tobacco & associated products

A13. Cars
Including jeeps & 4-wheel drives

A14. Other vehicles, auto products, & services
Pick-up trucks, vans, lorries, motorbikes, tyres, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealers and car finance & leasing

A15. Home electronics & audio-visual
Televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, MP3 players, home computers, DVD players, personal phone equipment incl. mobile phones & pagers, binoculars
(Please note mobile phone service providers should be entered in Commercial Public Services)

A16. Retail stores
Department & specialist stores, clothing & footwear stores, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores and auctions

A17. Restaurants & fast food outlets

A18. Travel, transport & tourism
Airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes

A19. Entertainment & leisure
Leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, sports and outdoor equipment, bicycles, boats & caravans, toys, board games, computer games, PlayStation, Xbox, Game Boy etc., lotteries, gambling, golf & country clubs, sex toys, dating services

A20. Publications & media
Newspapers, magazines, books, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

A21. Banking, investment & insurance
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, real estate investment

A22. Business equipment & services
Employment agencies, business computers & software, photocopiers, fax machines, business phone equipment, office furniture & stationery, office cleaning services, courier services, advertising agencies & production companies, use of advertising, website design, awards competitions

A23. Commercial public services
Telecommunications services, internet service providers, cable & satellite TV providers, Yellow Pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges, private practices (e.g. legal, architectural & landscaping services)

A24. Corporate image
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship & idents

A25. Public health & safety
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness

A26. Public awareness messages
Political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality

A27. Fundraising & appeals
Charities, funds, volunteers, Red Cross, blood & organ donation

A28. Best use of music

B. OTHER FILM CONTENT

These categories are intended to highlight how film content is no longer limited to TV and cinema screens with traditional boundaries no longer what they were. Indeed, screens are becoming a cross channel platform in their own right.

Therefore, the categories below are intended for film content which is created for transmission on screens other than TV or cinema. It is understood that there will be occasions when films intended for the internet, mobile or other screen are eventually shown on TV. However, the first transmission of entries in the first 3 categories below must not have been on TV or in cinema.

There is no limit to the actual length of entries in these categories however it is highly recommended that any submissions longer than 5 minutes should be submitted as a demo presentation or a shorter edit lasting no more than 5 minutes.

NOTE: You may NOT enter the same film in both A. Product & Service and B. Other Film Content.

If you choose to upload your films with beam.tv, it is best to use the ftp option in order to upload larger files quickly and successfully.

B01. Internet film
Original films created for the internet.

(Note, this excludes films that were originally created for TV or cinema transmission and which have subsequently been posted on the internet. Such films should be entered in the Product & Service categories above)

B02. Mobile film
Original films content created for Mobile Phones

(Note, this excludes films that were originally created for TV or cinema transmission and which have subsequently been pushed to mobile devices. Such films should be entered in the Product & Service categories above)

B03. Other screens
Original film content created for any other screens, or for film content that does not fit into the two categories above, e.g. digital outdoor solutions, branded content on TV showcasing its brands.
The entry should be concise and to the point and a maximum length of 10 minutes.

B04. Integrated film
Entries in this category must have been implemented or displayed on at least three different screens e.g. TV, cinema, internet, mobile, digital billboard etc. All executions must originate from one idea but will have been adapted to suit different screen applications. There is no limit to the length of films in this category.
Please supply all the different versions of your film.
Please include the type of screen in the title of each version, e.g. "Dog - TV", "Dog - Mobile", "Dog - Internet"

Entrants need to give detailed information where and when the different versions were shown.

B05. Interactive film
Advertisements for any product or service that use interactive screens.
Note, entries in this category should be submitted as a demo presentation lasting no more than 5 minutes. Additionally, you should supply a written description of the interactive steps contained in the film in no more than 100 words in the synopsis field when submitting your entry online.