Dreams : Advertising World Awards

Awards

There are many awards for many different aspects of advertising and marketing. These are some of the books in the ASU Libraries on them and the web sites for the ones best known to the general public. Many advertising and marketing awards are also give by individual magazines in the industry.

ADDY: American Advertising Awards. Washington, DC: American Advertising Federation, 1999.
http://www.aaf.org/awards/addy.htm An award given by the American Advertising Federation & its local chapters for excellence in creative advertising.

American Advertising Federation Awards and Honors. Washington, DC: American Advertising Federation, 1999.
http://www.aaf.org/awards.htm In addition to giving the ADDY Award, the American Advertising Federation gives other awards and honors in the field of advertising.
The Best in Medical Advertising and Graphics: Selections from the Rx Club Shows. Rockport, MA: Rockport Publishers, 1989.
HF 6161 .D7B47 1989 Hayden Reference Advertising in the medical field is different from many other products because of the government regulations. This work shows excellent medical advertising.

C.A.S.I.E. Awards. New York: Association of National Advertisers, 1999.
http://www.casie.org/ The CASIE (Coalition for Advertising Supported Information and Entertainment) awards were started in 1996 by the Association of National Advertisers and the American Association of Advertising Agenices in order to honor the most effective advertising and marketing on the internet. There are four categories: 1. Interactive advertising (banners, interstitial ads, sponsorships, mini-sites) 2. Collaborative effort (ads created specifically for a web publisher's site) 3. Websites for products/services priced under $100 4. Corporate websites and websites for products/services over $100."

Clio Awards
http://www.clioawards.com/ The best known advertising award in the United States. The television related awards are shown in some broadcast markets. The site now has a searchable database of Clio Award winners from 1960- in all five categories: television, radio, print/poster, design, and interactive.
Riordan, Steve. Clio Awards: a Tribute to 30 Years of Advertising Excellence, 1960-1989. Glen Cove, NY: PBC International, 1989.

HF 6146.T42T48 1989 Hayden ReferencePictures of the award winning advertisements with some scripts or description are provided for each of the winners from 1960-1989. A very entertaining work that has practical value for those wanting to see what a good advertisement is.
Edison Awards. Chicago: Amercian Marketing Association, 1998.
http://www.ama.org/edison/index.html Given by the American Marketing Association for the best new products. The association also gives other awards, which are found on the AMA Awards web page.

Epica Awards: Europe's Premier Creative Awards. Suresnes, France: Epica, 1987- .
http://www.epica-awards.com/ This award for advertising creativity started in 1987. The web site provides the list of winners for 1996- . They also have the Epica d'Or (overall winner) and the Stone Prize (photography). The ads and films of the most recent Epica award winners can be viewed at AdForum: AdFolio: Epica (http://www.adforum.com/adlibrary/epica/epica.asp ).

Eurobest Awards. London: Eurobest Awards, 1999.
http://www.eurobestawards.com/ This appears to be a fairly new award for the best print, television/cinema, and outdoor advertising shown in Europe. There are about 26 industry categories for each medium.

Festivals and Awards Worldwide. Barcelona: AWinfo, Inc. , 1999.
http://www.awinfo.com/awinfo_eng/Pag00171.htm There are many awards given throughout the world in marketing and advertising. This is a fairly comprehensive list.
Gottcha Twice! : The Art of the Billboard 2. Edmonton, Canada: Quon Editions, 1992.
HF 5843 .G672x Hayden Reference This is a photographic work of the 50th anniversary of the OBIE Awards. Approximately 200 winning billboards are included.
Marketing Tools Yearbook. Chicago: Residential Sales Council, 1992- . Annual. (ASU owns 1992.)
HF 6161.R3M257x 1992 Hayden Reference The Real Estate industry also conducts an advertising award. This work is all the entries submitted for the contest that year. The entries are good examples of personal or agency promotions or advertising campaigns.

OBIE Award . Washington, DC: Outdoor Advertising Association of America, Inc.,1998.
http://www.oaaa.org/Marketing/speak/speak.htm "The OBIE Award is one of the oldest and most prestigious honors for creative excellence in advertising. The OBIE is named after the egyptian obelisk, a tall stone structure that was used to publicize laws and treaties thousands of years ago, and is considered by historians to be the first true form of advertising." This award is given by the Outdoor Advertising Association of America.

O'Toole Awards. New York: American Association of Advertising Agencies Inc., 1999.
http://www.aaaa.org/initiatives/otoole/index.html "The only award competition of the AAAA, the O'Toole Awards honors creative work of member agencies produced during a calendar year."
Konikow, Robert B. Sales Promotion Design: A Collection of Award Winning Campaigns. Glen Cove, NY: PBC International, c1990
HF 5438.5 .K67 1990 Hayden Reference This is a coffee table style book discussing the award winning sales promotions and includes many photographs of the materials.
Winning Market Strategies: Highlights from FIMA's Financial Marketing Awards Competition. Chicago: Financial Institutions Marketing Association, 1994.
HF 6161 .F46 W5x 1994 Hayden Reference This award is for a marketing strategy, which often means an entire campaign. The entries for each award winning strategy include the institution, the advertising agency, an overview, the research, the objectives of the strategy, the execution of it, and photographs of the advertising copy.

Slogans
AdSlogans Unlimited. Whyteleafe, Surrey, UK: Timothy R. V. Foster, 2000.
http://www.adslogans.co.uk/ This is a fee-based service. This is included here because it does have access to a searchable database of slogans. The database is not currently online.

Advertising Slogan Hall of Fame. Adslogans Unlimited, 2000- .
http://www.adslogans.co.uk/hofindx9.htm This is a very nice site because the basic information of the Brand, Slogan, Ad Agency, and year of the ad are included. Not all of the winners will be familiar to those in the U.S. because the slogans are from ad campaigns world wide over the last century. There are hot buttons for links to an example of the ad and any interesting sidelights of the ad for some of the slogans. While this is sponsored by AdSlogans Unlimited, the nominees are voted on by British advertising executives. The nominations form for the Hall of Fame are available on the web site for anyone to submit.
Sharp, Harold S. Advertising Slogans of America. Metuchen, NJ: Scarecrow Press, 1984.
HF 6135 .S53 1984 Hayden Reference With a single alphabetical arrangement for companies and slogans, this can be very easy to use.
Shankle, George. American Mottoes and Slogans. NY: H.W. Wilson, 1941.
E 179 .S544 Hayden Reference This is very old, but many of our more polular slogans are that old.

Noble, Valerie. Effective Echo: A Dictionary of Advertising Slogans. New York, Special Libraries Association, 1970.
HF 5828 .N62 Hayden Reference As old as this is, the value of this work is for finding those old slogans. This work has three sections: the Dictionary of Slogans, the Subject Classification and the Company Source. Each section has the complete information for each entry. The two appendices in the back provide the slogan list issues for Printers' Ink and a list of related sources of slogans.

Every Bite a Delight and Other Slogans. Detroit: Visible Ink, 1992.
HF 6135 .E94 1992 Hayden Reference Arranged by thematic categories that tend to be industry names as well, this work provides the slogan, the product, and the company using the slogan. An index to slogans is in the back of the book. There are no indications of when the slogan was used.
Urdang, Laurence and Ceila Dame Robbins. Slogans. 1st. ed. Detroit, IL: Gale Research, 1984.
HF 6135 .S57 1984 Hayden Reference Not all of the slogans are advertising slogans. Many of the slogans were advertising for well-known political campaigns. This work provides the slogan, the product and the company source of the slogan. Arranged by industry/product type this work also has a company index and a slogan index.

Campaigns
Advertising Campaigns are often found in announcement notices in Advertising Age, described in books and web sites on Slogans and Advertising Awards, particularly the CLIO AWARDS for television, which is often broadcast like the Academy Awards (Oscars). ASU does collect books on advertising campaigns. Use the KEYWORD search to find your industry ("automobile", "beer", "beverages", etc.) and use the word "advertising" as another keyword. Older advertisements are more difficult to find because often they were not preserved. There is no index to advertisements at this time.

Ad*Access. John W. Hartman Center for Sales, Advertising & Marketing History and the Digital Scriptorium, 1999- .
http://scriptorium.lib.duke.edu/adaccess/ "An image database of over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Covering five categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II - Ad*Access provides a coherent view of a number of major campaigns and companies preserved in one advertising collection at Duke University."

AdCouncil Advertising Campaigns. AdCouncil, 1999.
http://www.adcouncil.org/fr_camp.html The AdCouncil's public service advertising campaigns "have empowered millions to confront the major social issues of American life. You’ll learn about familiar campaigns like those that produced Smokey Bear and "A mind is a terrible thing to waste" as well as some you may be seeing for the first time. We’ll look at the campaigns moving Americans to action today – and those planned for the 21st century."

AdFolio: AdSearch. Hoboken, NJ: Maydream, 2000- .
http://www.adforum.com/adlibrary/adfolio/index.htm This great database allows you to search for advertisements by medium type (magazine, TV, outdoor, etc.), agency, country, clients, brands, products, business sectors, production companies, and team members or celebrities. The entries include the ad (photo or video clip), storyline, title, agency, URL, advertiser, brand name, product category, campaign name, date of first publication, market, country of production, language, type, length, tagline, and credits (creative director, agency copywriter, agency art director, agency producer, production company, film director, director of photography, photographer, and celebrity).

Advertising Archives Limited. London: Advertsing Archives LTD, 2000- .
http://www.advertisingarchives.co.uk/ "The largest collection of its kind in the world, and a unique reference source for the media, collectors, designers, advertising agencies, academics and all those who are interested in art, social history, sex, drugs, rock 'n' roll, and every product that has been advertised in the last 150 years!" While nothing is currently available online, there are pictures on the web pages. The subject list of areas covered is posted on the Subject List page. You way visit the Archive in person (by appointment) or request that a search be done for you (expect some fees).

Advertising World Links to Advertising Resources: Ads. Austin, TX : University of Texas, Department of Advertising, 1995-2000.
http://advertising.utexas.edu/world/Ads.html This is an extensive list of specific product ad sites (tobacco, milk, Coca-Cola, Burma Shave, Volkswagen) and sites with collections of ads such as the best and the worst ads.
Saunders, Dave. Best Ads: Fantasy in Advertising. London : B.T. Batsford, 1997.
HF5827 .S292x 1997 Hayden Reference> Saunders, Dave. Best Ads: Humor in Advertising. London : B.T. Batsford, 1997.
HF5827 .S29x 1997 Hayden Reference Saunders, Dave. Best Ads: Sex in Advertising. London : B.T. Batsford, 1996.
HF5827 .S386x 1996 Hayden Reference Saunders, Dave. Best Ads: Shock in Advertising. London : B.T. Batsford, 1996.
HF5827 .S387x 1996 Hayden Reference These books all have excellent indexes to the products, advertising agencies, creative directors, art directors, copywriters, photographers, and models in the advertisements.

Gaslight Advertising Archives. Commack, NY: Gaslight Advertising Archives, Inc., 1997.
http://www.gaslightarchives.com/ This is a fee-based service. It is included here because they have advertisements as far back as 1880's. This can be crucial since libraries often excluded ads from the binding and mircrofilming processes of magazine and newspaper preservation until the later half of the 20th century.
Kanner, Bernice. The 100 Best TV Commercials ...and Why They Worked. New York: Times Business, 1999.
HF 6146 .T42 K36 1999 Hayden Reference The best television commercials are almost all part of a major ad campaign for the product, but this book includes only the television advertisement. The analysis of the commercial is very helpful. Some of the entries have a small photograph of a scene from the commercial. The index includes almost any aspect of the commercial you might want to look up.

Out-of-Home Archive: the Ultimate Outdoor Advertising Directory. Austin, TX: Texas Advertising, Department of Advertising, University of Texas at Austin, 1992- .
http://advertising.utexas.edu/research/gannettarchive/outdoor.html
An interesting archive of billboards and other similar advertising venues. Searches can be done by geography, advertiser, and brand/product. The archive is small at this time, but is expected to grow. The database is sponsored by Gannett. ;

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