The Aims of the Festival
The International Advertising Festival - Cyber Lions offers digital communications experts from all over the world the opportunity to promote themselves by submitting their best or most original work as part of an international event.
Dates and location
The 55th International Advertising Festival will take place in Cannes, France from Sunday 15 to Saturday 21 June 2008. All entries will be shown in the Palais des Festivals. The Cyber Lions Awards Ceremony will take place on Wednesday 18 June 2008.
A. Eligibility
1. The Festival is open to all parties involved in digital communications throughout the world, such as: advertising agencies, web design agencies, advertisers, etc.
2. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement or work
3. All entries must be designed for posting on the Internet or other digital channels
4. All entries must have been made within the context of a normal paying contract with the client, except in the category for non profit organisations. That client must have paid for all or the majority of the media costs. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
5. All websites must be viewable on a PC using Internet Explorer 6.0 or higher versions.
6. All advertising or work entered must have been launched for the first time between 1 March 2007 and 30 April 2008. Entries cannot be cancelled or removed from the Festival in any way AFTER 2th May 2008.
7. Entries must not have been submitted in the Cyber Lions section of the Festival in previous years.
8. The Organisers may refuse entries which might offend national or religious sentiments or public taste.
9. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
B. Judging
An international Jury will select the award-winning entries.
Judging stages
The shortlist is decided by a first voting.
A computerised voting system selects the highest marks given in each category. Further voting establishes the ranking in each category which is the basis of the Jury's discussion and awarding of Gold, Silver and Bronze Cyber Lions. Three Grand Prix are selected from all the entries which have won a Gold Cyber Lion - one for Websites and Interactive Campaigns, one for Online and Other Interactive Digital Media and one for Viral Advertising.
At all voting stages, a judge is prevented for voting for any entry submitted by his/her company in his/her own country. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.
C. Awards
The awards are as follows:
Three Grand Prix must be awarded by the Jury, one for Websites and Interactive Campaigns, one for Online and Other Interactive Digital Media and one for Viral Advertising. Entries for charities and public services are excluded from winning the Grand Prix.
The Juries will award Gold, Silver and Bronze Lions in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies.
Shortlisted entries will receive a certificate.
The Network Of The Year Award is given to the agency network that obtains the highest score for entries in the Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo, Design, Titanium and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network. Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry. The Network of the Year Award’s calculation will be based on the combination of points won by an agency network for ALL of its awards won and ALL of its shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. In the event of a tie, the ranking will take into account the importance of prizes awarded, i.e. Grand Prix, then Gold, Silver and Bronze Lions, and if necessary, the full shortlist points.
The scores for the Network Of The Year are calculated as follows:
Titanium Grand Prix: 12 points
All other Grand Prix: 10 Points
Titanium Lion: 10 points
Gold Lion/Design Lion/Integrated Lion: 7 Points
Silver Lion: 5 Points
Bronze Lion: 3 points
Shortlist Position: 1 Point
The Interactive Agency of the Year Award is given to the agency that obtains the highest score for entries in the Cyber Lions sections, irrespective of whether these have been entered by the agency or another party. The Agency of the Year Award's calculation will be based on all of the awards won by an agency but will include a maximum of 10 points for shortlisted entries. However, in the event of a tie, the ranking will take into account the importance of prizes awarded, i.e. Grand Prix, then Gold, Silver and Bronze Lions, and if necessary, the full shortlist points.
The scores for the Interactive Agency of the Year Award are calculated as follows:
Grand Prix: 10 Points
Gold Lion: 7 Points
Silver Lion: 5 Points
Bronze Lion: 3 points
Shortlist Position: 1 Point
D. Entry deadline: 20th March 2008
All entry forms and payment must be received in the Festival office in London or through our website http://www.canneslions.com//, no later than this date.
E. Entry requirements
1. Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event the same entry is submitted by two different entrants only the first entry received will be accepted.
2. Each website, online ad or viral constitutes ONE entry.
Online ads, e-mails and virals which form a campaign must be entered and paid for as single entries, e.g. 3 banners which form a campaign must be paid for as 3 separate entries.
3. You must submit one URL per entry that leads the viewer straight into your entry.
4. Launch pages are permitted only if there is STRICTLY no agency branding or reference to anyone who worked on the entry. A brief synopsis of the entry and the title and client name may be included on the launch page. Do not supply launch pages leading to more than one entry.
5. Your entry must be accessible WITHOUT login or password.
6. Please do not send any physical material. We cannot accept video clips on CDs.
7. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival. However, the Jury will not be allowed to move entries between categories during the judging.
8. All entries will be cached and archived on 30 April 2008. All winning and shortlisted entries will be compared with the archived versions to ensure the content has not been substantially altered after 30 April and before the judging takes place at the Festival. Tampering with the content or presentation of your entry after 30 April 2008 may result in disqualification.
9. All entries submitted in the online advertising categories must show the ad in the context of a webpage as it was originally displayed.
10. Entries in the Viral Advertising category must include as much information about the results and effectiveness as possible, ideally with a number of views/hits/forwards/users etc. Please note, in the absence of any indication of results, the Jury might not be able to vote for the entry.
For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, nor any reference to anyone who has contributed to the entry.
You must submit the following items:
• All entry forms must be completed online at http://www.canneslions.com//, including an entries payment page and entry form.
Please make sure that your entry is accessible online by 30 April 2008 at the latest and until 30 September 2008.
Entries which cannot be accessed for judging due to long periods of server downtime will not be considered by the Jury at a later time. Note: the judging will take place 11-20 June 2008.
Only the information contained in the forms will be reproduced if your entry is shortlisted or a winner. It is very important that this information is full and correct.
Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website during the Festival exactly as you have typed them here. Any amendments or additions to credits made after 2 May 2008 will incur costs.
It will be in your interests to explain or translate any specific word play or local social, cultural or political references and nuances.
We have prepared some tips how to prepare your Cyber Lions entry.
For further assistance and guidance please contact cyberlions@canneslions.com
The International Advertising Festival - Cyber Lions offers digital communications experts from all over the world the opportunity to promote themselves by submitting their best or most original work as part of an international event.
Dates and location
The 55th International Advertising Festival will take place in Cannes, France from Sunday 15 to Saturday 21 June 2008. All entries will be shown in the Palais des Festivals. The Cyber Lions Awards Ceremony will take place on Wednesday 18 June 2008.
A. Eligibility
1. The Festival is open to all parties involved in digital communications throughout the world, such as: advertising agencies, web design agencies, advertisers, etc.
2. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement or work
3. All entries must be designed for posting on the Internet or other digital channels
4. All entries must have been made within the context of a normal paying contract with the client, except in the category for non profit organisations. That client must have paid for all or the majority of the media costs. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
5. All websites must be viewable on a PC using Internet Explorer 6.0 or higher versions.
6. All advertising or work entered must have been launched for the first time between 1 March 2007 and 30 April 2008. Entries cannot be cancelled or removed from the Festival in any way AFTER 2th May 2008.
7. Entries must not have been submitted in the Cyber Lions section of the Festival in previous years.
8. The Organisers may refuse entries which might offend national or religious sentiments or public taste.
9. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
B. Judging
An international Jury will select the award-winning entries.
Judging stages
The shortlist is decided by a first voting.
A computerised voting system selects the highest marks given in each category. Further voting establishes the ranking in each category which is the basis of the Jury's discussion and awarding of Gold, Silver and Bronze Cyber Lions. Three Grand Prix are selected from all the entries which have won a Gold Cyber Lion - one for Websites and Interactive Campaigns, one for Online and Other Interactive Digital Media and one for Viral Advertising.
At all voting stages, a judge is prevented for voting for any entry submitted by his/her company in his/her own country. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.
C. Awards
The awards are as follows:
Three Grand Prix must be awarded by the Jury, one for Websites and Interactive Campaigns, one for Online and Other Interactive Digital Media and one for Viral Advertising. Entries for charities and public services are excluded from winning the Grand Prix.
The Juries will award Gold, Silver and Bronze Lions in each category to entries judged to be deserving of this honour. All awards will be given to the entrant companies.
Shortlisted entries will receive a certificate.
The Network Of The Year Award is given to the agency network that obtains the highest score for entries in the Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo, Design, Titanium and Integrated sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network. Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry. The Network of the Year Award’s calculation will be based on the combination of points won by an agency network for ALL of its awards won and ALL of its shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. In the event of a tie, the ranking will take into account the importance of prizes awarded, i.e. Grand Prix, then Gold, Silver and Bronze Lions, and if necessary, the full shortlist points.
The scores for the Network Of The Year are calculated as follows:
Titanium Grand Prix: 12 points
All other Grand Prix: 10 Points
Titanium Lion: 10 points
Gold Lion/Design Lion/Integrated Lion: 7 Points
Silver Lion: 5 Points
Bronze Lion: 3 points
Shortlist Position: 1 Point
The Interactive Agency of the Year Award is given to the agency that obtains the highest score for entries in the Cyber Lions sections, irrespective of whether these have been entered by the agency or another party. The Agency of the Year Award's calculation will be based on all of the awards won by an agency but will include a maximum of 10 points for shortlisted entries. However, in the event of a tie, the ranking will take into account the importance of prizes awarded, i.e. Grand Prix, then Gold, Silver and Bronze Lions, and if necessary, the full shortlist points.
The scores for the Interactive Agency of the Year Award are calculated as follows:
Grand Prix: 10 Points
Gold Lion: 7 Points
Silver Lion: 5 Points
Bronze Lion: 3 points
Shortlist Position: 1 Point
D. Entry deadline: 20th March 2008
All entry forms and payment must be received in the Festival office in London or through our website http://www.canneslions.com//, no later than this date.
E. Entry requirements
1. Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event the same entry is submitted by two different entrants only the first entry received will be accepted.
2. Each website, online ad or viral constitutes ONE entry.
Online ads, e-mails and virals which form a campaign must be entered and paid for as single entries, e.g. 3 banners which form a campaign must be paid for as 3 separate entries.
3. You must submit one URL per entry that leads the viewer straight into your entry.
4. Launch pages are permitted only if there is STRICTLY no agency branding or reference to anyone who worked on the entry. A brief synopsis of the entry and the title and client name may be included on the launch page. Do not supply launch pages leading to more than one entry.
5. Your entry must be accessible WITHOUT login or password.
6. Please do not send any physical material. We cannot accept video clips on CDs.
7. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival. However, the Jury will not be allowed to move entries between categories during the judging.
8. All entries will be cached and archived on 30 April 2008. All winning and shortlisted entries will be compared with the archived versions to ensure the content has not been substantially altered after 30 April and before the judging takes place at the Festival. Tampering with the content or presentation of your entry after 30 April 2008 may result in disqualification.
9. All entries submitted in the online advertising categories must show the ad in the context of a webpage as it was originally displayed.
10. Entries in the Viral Advertising category must include as much information about the results and effectiveness as possible, ideally with a number of views/hits/forwards/users etc. Please note, in the absence of any indication of results, the Jury might not be able to vote for the entry.
For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, nor any reference to anyone who has contributed to the entry.
You must submit the following items:
• All entry forms must be completed online at http://www.canneslions.com//, including an entries payment page and entry form.
Please make sure that your entry is accessible online by 30 April 2008 at the latest and until 30 September 2008.
Entries which cannot be accessed for judging due to long periods of server downtime will not be considered by the Jury at a later time. Note: the judging will take place 11-20 June 2008.
Only the information contained in the forms will be reproduced if your entry is shortlisted or a winner. It is very important that this information is full and correct.
Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website during the Festival exactly as you have typed them here. Any amendments or additions to credits made after 2 May 2008 will incur costs.
It will be in your interests to explain or translate any specific word play or local social, cultural or political references and nuances.
We have prepared some tips how to prepare your Cyber Lions entry.
For further assistance and guidance please contact cyberlions@canneslions.com
F. Fees
The entry fee of €330.00 is applicable on EACH Cyber Lions entry
For UK participants only, VAT (at 17.5%) must be added. All EU member countries must supply their VAT registration number.
Payment should be made either:
By BANK TRANSFER to:
Account name: International Advertising Festival Limited
Account number: 550/00/42037751
Sort code: 60-00-01
IBAN: GB80 NWBK 6072 1442 0377 51
BIC/SWIFT: NWBK GB 2L
Bank name: National Westminster Bank plc
Bank address: City of London Office
PO Box 12258
1 Princes Street
London
EC2R 8PA
If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +44 (0)207 728 4030 or payments@canneslions.com
Or, by CREDIT CARD - Visa, Mastercard or AMEX ONLY.
Cheques are NOT accepted.
It is imperative that you cover ALL Bank charges; otherwise your entries may be refused. Please ensure that payment is made in EUROS and arrives at our bank in EUROS.
Refunds
A refund can be made only if written notification of the entrant's wish to withdraw their entries reaches the Festival Office before 20 March 2008. No refunds will be considered by the Festival Organisers after this date, regardless of any extension to the entries deadline. Entries cannot be cancelled or removed from the Festival in any way AFTER 2 May 2008.
H. Treatment and Publication of Entries
1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.
Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in the Cannes Lions Archive and Lions +
8. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.
I. Miscellaneous
1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.
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