Saturday 17 May 2008

Attend The Cannes Lions Media Workshops


Attend The Cannes Lions Media Workshops
Cut to the heart of the issues challenging and transforming the advertising industry with the Cannes Lions workshop programme. Experts on current trends and best practice will give you insight and solutions – and you can put your questions to them in 25 fast-paced, interactive sessions.


Omnicom Media GroupFrom Media Plan Towards A Communication Solution: Sports Marketing
Advertisers are embracing new opportunities and challenges in sports marketing through digital, sponsorship and events. Learn about the role sports can play in a brand’s strategic communication plan and the new metrics to employ for optimised performance. More…

Sony DADCOnline Super Brands Go Retro - How Digital Brands Are Reaching Out To The Physical World
Problems moving your target market online? Learn from the compelling B2C and B2B case studies of leading brands such as Google or BMW how some of the most innovative direct marketing campaigns have fused digital with physical and used direct marketing to bring the target audience from off to online. More…

Vibrant MediaIn-Text Advertising: Giving Users Control Of Their Online Advertising Consumption
Leading advertisers such as Unilever and Adidas are using in-text advertising to enhance their integrated campaigns. Words and phrases inside relevant web content are used to deliver successful online video campaigns – with the user in the driver’s seat. More…

Cows In JacketsFrom Art To Urban Trends: Future Directions Of Ambient Advertising
Cities and urban landscapes are where luxury and high end brands compete the hardest to capture people’s minds and senses. Attend this workshop for an insight into urban-focused ambient advertising and contemporary branding vehicles beyond traditional advertising and digital media. More…

23redAdvertiser-Funded Programming: Bringing Martini’s Motorsport Sponsorship To Life

The hugely successful Martini World Circuit pulled together a global review of all leading motorsport series, capturing the glamour and excitement that accompanies each event. This and other global case studies of advertiser-funded programming from the worlds of sport and entertainment will be explored. More…


Choose from 25 diverse workshops. No pre-booking is required, your delegate badge will give you access.
Register for the Festival today.